Building, executing and monitoring marketing budgets and forecasts takes time and expertise that many small business owners simply don’t have. How much of your annual budget should go towards marketing expenses? Which marketing avenues generate the most leads? The most business? What kind of conversion rate should you expect from each marketing resource? How can you determine if a marketing expense is providing the ROI that it should? Your small business needs a marketing budget, and we can help! We will work with you to review your past marketing efforts and what the results were, how to budget for future marketing efforts, and how to forecast leads based on historical data. We’ll monitor this budget on a monthly basis and share our expertise in how certain marketing resources are doing; which efforts you should ramp up on for better ROI, and which efforts are best to put aside in favor of other efforts. Establishing and following a well-thought out marketing budget is key to small business success.