How would you suggest I pitch this service?
Answered by:
I agree with most people who have already given answers, changing your angle will change people's perception of your offer.
People don't care about price, they care about value. The only reason price seems to be a deciding factor is because businesses fail to offer value so all the people have to make their decision on is price.
Offer extraordinary value and you will never compete on price
Ask Yourself These 5 Questions to Perfect Your Pitch
1. What problems, frustrations, fears and concerns are you solving for a business you do your audit for?
2. What value does you audit bring to your prospects?
3. How is your audit any different from what your competitors are doing?
4. How can you frame your pitch so that it appeals towards the target audience's emotional side first?
(We buy based on emotion. Once we've emotionally made a decision to buy when then justify that decision to ourselves and others through logic.)
5. How can you innovate your current offer to add additional value that your competition isn't?
You have to be able to clearly communicate these answers to your target audience so that they will want to take part in your offer.
Once you have the answers to these questions, you can frame your pitch as a solution or at least a path to the solution to your target's biggest issues.
By answering the 5 questions above and framing your pitch as the solution to your audiences pain, you will have demonstrated to your audience the extraordinary value your service provides.
Now that you're offering extraordinary value, you'll never compete on price again.
Cheers to your success!
Hannah - ThinkROi Marketing
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