Bill (William) Bischoff from Bischoff Custom Design

Bill (William) Bischoff

Bischoff Custom Design

About Us

In-house artist. We can handle from 24 to 15,000 shirts. Up to 6 colors, we service businesses & schools since 1988. Our low 24 piece minimum allows us to service most customers in a quick manner. We specialize in Custom Designed event or business garments.

How We Got Started

To provide the community with great designs & services. I started doing concert and event posters in the 60s & 70s, then progressed to my own promotions. Worked in the sign industry in the eighties, then in 1988 started my own firm, Bischoff Design. I have done work for The Oakland Tribune, Nordstrom, Fremont Hub, Newpark Mall, Salida Little League, Gallo, SafeTLite, Farmers Catfish House (Now closed), as well as all of the local high schools. S&M Moving in Fremont has been a customer since 1990. I've done over 25 Newark Days designs and participated with the choosing of American Medical Response logo in the early nineties.

Products & Services
Having started in business April 1, 1988 we have seen many changes in technology that have helped us to offer a higher service level over the years...
Print Services by Bischoff Custom Design
Bischoff Custom Design provides everything from tee shirts to banners and most promotional products. We'll work with you to customize your print pr...
Logo Design Services by Bischoff Custom Design
Bischoff Custom Design offers logo design services for businesses in and around Modesto. We'll work with you to customize a logo for your business ...
Recommendations Given (178)
"Shirley Sisk is the embodiment of giving in the community."
"This group does so much good in the Tri-cities community. They are the best"
Recent Activity

Bill from Bischoff Custom Design Answered this on January 26, 2020
I do 'give-aways' every year when calling on new accounts, in addition to a catalog and a business-card. I would be curious to see what you have, sizes, colors, etc.  As far as sales goes this is where I would start: I would reach out to 1) veteran groups, 2) active service support groups, 3)... (more) I do 'give-aways' every year when calling on new accounts, in addition to a catalog and a business-card. I would be curious to see what you have, sizes, colors, etc.  As far as sales goes this is where I would start: I would reach out to 1) veteran groups, 2) active service support groups, 3) AFES in the stores in all active service bases; they could sell them to our service personal 4) contact shopping centers about doing giveaways focused on the upcoming patriotic holidays- Memorial day, 4th of July, Flag day as an incentive to make purchases as a reward for acculiminated shopping sales to get a bag.

Bill from Bischoff Custom Design Answered this on January 23, 2020
Trade shows, Chamber of Commerce Small Business advisors, Trade publications. I've always tried to step outside the norm and use Guerilla marketing whenever possible. Slow steady planned growth is best. Plan your work and work your plan. (more) Trade shows, Chamber of Commerce Small Business advisors, Trade publications. I've always tried to step outside the norm and use Guerilla marketing whenever possible. Slow steady planned growth is best. Plan your work and work your plan.

Bill from Bischoff Custom Design Answered this on January 09, 2020
I no longer rely on 'foot-traffic' to insure my business is successful. I still knock on doors, drop off catalogs, participate in social media, and go out and make old fashioned sales calls. I believe our success is a direct result of not being stuck in any particular cubby-hole. By combining old... (more) I no longer rely on 'foot-traffic' to insure my business is successful. I still knock on doors, drop off catalogs, participate in social media, and go out and make old fashioned sales calls. I believe our success is a direct result of not being stuck in any particular cubby-hole. By combining old school and new methods of reaching customers, we have a larger audience. But nothing replaces 'facetime' with someone interested in your services.

Bill from Bischoff Custom Design Answered this on December 23, 2019
'Founder' is fine if there is a chance that down the road you might sell and work for the new owner. If you have no plans for selling, 'Owner' designation works as the owner is the chief cook and bottle washer. (more) 'Founder' is fine if there is a chance that down the road you might sell and work for the new owner. If you have no plans for selling, 'Owner' designation works as the owner is the chief cook and bottle washer.

Bill from Bischoff Custom Design Answered this on November 27, 2019
I've always tried to treat my customers like they are my friends. Coming into my house. Never underestimate what a client can bring if you treat them right. Give them the experience you'd like. (more) I've always tried to treat my customers like they are my friends. Coming into my house. Never underestimate what a client can bring if you treat them right. Give them the experience you'd like.

Bill from Bischoff Custom Design Answered this on November 21, 2019
Toughest challenge is not getting customers, but educating customers that printing tee shirts is not a drive-through type business. I have many customers who plan days, weeks, months ahead and pre-book production time in advance.  I get many calls for shirts asking if they "place their order... (more) Toughest challenge is not getting customers, but educating customers that printing tee shirts is not a drive-through type business. I have many customers who plan days, weeks, months ahead and pre-book production time in advance.  I get many calls for shirts asking if they "place their order now, when can they get them?" We are normally booked out 2 weeks in advance but hold a spot or two for rush orders which take us 3-4 days by the time we order garments and process artwork. So to recap, adjusting customers expectations is my toughest challenge.
1 Reply

Bill from Bischoff Custom Design Answered this on September 12, 2019
Because there is so much concern about the economy slowing down, our business is doing better than normal. In hard times people get more screen printing and less embroidery. (more) Because there is so much concern about the economy slowing down, our business is doing better than normal. In hard times people get more screen printing and less embroidery.

Bill from Bischoff Custom Design Answered this on August 24, 2019
Over the last 30 years we have sponsored everything from Newark Days, Fremont Festival of the Arts, to the Modesto Marathon and McHenry Bowl's annual Benefit Bowl. What we do is to donate the sponsor names on the shirt backs in lieu of sponsorship in the traditional manner. Supporting local... (more) Over the last 30 years we have sponsored everything from Newark Days, Fremont Festival of the Arts, to the Modesto Marathon and McHenry Bowl's annual Benefit Bowl. What we do is to donate the sponsor names on the shirt backs in lieu of sponsorship in the traditional manner. Supporting local events is a positive step toward community involvement, and in-kind donations I find are the easiest. One of my first sponsorships was Fremont Kiwanias Ducks For Bucks which raised over 100K it's first year.

Bill from Bischoff Custom Design Answered this on July 22, 2019
Back in the 70's when my dad was building and selling liquor stores & bars in the bay area the 'normal' rule-of-thumb was 3-5 months of average sales. Take the years receipts, add, divide by 12. 3 x monthly average was low, 5x monthly average was the high end. When I sold my folks bar in 1983,... (more) Back in the 70's when my dad was building and selling liquor stores & bars in the bay area the 'normal' rule-of-thumb was 3-5 months of average sales. Take the years receipts, add, divide by 12. 3 x monthly average was low, 5x monthly average was the high end. When I sold my folks bar in 1983, Guido's in San Leandro, no one wanted to pay the price. The 2 bidders came in low at 50K. I opted to auction it in court, and we got 75K, about 10 over asking. The 2 people who were bidding both wanted this location, but no one wanted to reveal how much they would spend. The auction eliminated nay hedging and they had to face-off. I was very lucky. 

Bill from Bischoff Custom Design Answered this on June 14, 2019
Our planned growth is proceeding as anticipated. After an employee left, we are picking up the slack until late July when we plan on hiring a replacement. (more) Our planned growth is proceeding as anticipated. After an employee left, we are picking up the slack until late July when we plan on hiring a replacement.

Our Recognition

We're highly recommended by locals on Alignable

Highly Recommended

By 50+ Local Business Owners!

Team

Sales & founding artist