Failure is only a learning process to success. Being in the service industry brings some interesting challenges when talking about what your services or product is worth. You determine their worth, not the customer. Yes there are market forces at play but ultimately you decide wether or not you are willing to perform those services for X amount of compensation. When I landed in my first role as an Operations/General Manager of a failing production house, I looked over the revenue streams and immediately raised all pricing across the board. I basically destroyed 1/3 of the existing clientele and then proceeded to triple the revenue in 4 years. There is such a thing as toxic clients, don't ever let anyone tell you that loosing a client over price is a bad thing. Build relationships, not customers.