The best thing that I can do for the people in my network is to listen. I want to find out how I can help them navigate the crisis. Messaging becomes important here as nearly 85% of people surveyed said they will judge businesses on the way they handle this crisis. The key is to find new ways to communicate with your customers by reaching them where they are, at home, on their computers. Show people that you care by telling them what steps you've taken to control the spread of the virus, tell them how much you appreciate the healthcare workers on the front line of this battle, tell them that you support your employees and your customers and that you will be there for them when this crisis is over. Do not try to sell. In the long run, companies who do this will see a gain in market share.