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LOCALiQ simplifies local marketing and provides businesses an alternative to digital marketing agencies, as part of the USA TODAY NETWORK, our recommendations are powered by insights, data and best practices. We work with businesses to suggest marketing solutions that generate new business and show (ROAS) return on advertising spend.
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The USA Today Network offers insights, tools, and talent to support your businesses marketing goals. We help you understand your customer's journey...
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Recent Activity
Angelo from USA Today | LOCALiQ | National & Local Online Marketing Answered this on September 15, 2022
What Advertising Managers want is (ROAS)-Return on Ad Spend. They want proof that we're putting in the work to optimize their budgets and lower their (CPA) Cost per Acquisition. These types of conversations, along with setting realistic expectations of growth are the only ways to prove the...
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What Advertising Managers want is (ROAS)-Return on Ad Spend. They want proof that we're putting in the work to optimize their budgets and lower their (CPA) Cost per Acquisition. These types of conversations, along with setting realistic expectations of growth are the only ways to prove the recommended solutions are working. Proof builds strong working relationships - otherwise, you're just a person spending their money on advertising that doesn't work.
Loved this article. Fully supported with hyperlinks, this article is further proof that "Content is King."
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Loved this article. Fully supported with hyperlinks, this article is further proof that "Content is King."
The best thing that I can do for the people in my network is to listen. I want to find out how I can help them navigate the crisis. Messaging becomes important here as nearly 85% of people surveyed said they will judge businesses on the way they handle this crisis. The key is to find new ways to...
(more)
The best thing that I can do for the people in my network is to listen. I want to find out how I can help them navigate the crisis. Messaging becomes important here as nearly 85% of people surveyed said they will judge businesses on the way they handle this crisis. The key is to find new ways to communicate with your customers by reaching them where they are, at home, on their computers. Show people that you care by telling them what steps you've taken to control the spread of the virus, tell them how much you appreciate the healthcare workers on the front line of this battle, tell them that you support your employees and your customers and that you will be there for them when this crisis is over. Do not try to sell. In the long run, companies who do this will see a gain in market share.
In the past few weeks I’ve spoken with many small business owners and they all ask the same questions:
What do we need to do to keep business going?
How are we going to catch up when things get better?
My Answer: You are all in a unique situation because homeowners are doing...
(more)
In the past few weeks I’ve spoken with many small business owners and they all ask the same questions:
What do we need to do to keep business going?
How are we going to catch up when things get better?
My Answer: You are all in a unique situation because homeowners are doing there research now to make purchases when they get their tax refunds and government relief checks. Since customers are spending time at home, they don’t want to be staring at unfinished projects or unsightly furniture or appliances. I just want to make you all aware of the opportunity that presents itself around this crisis. Henry Ford said about times of crisis, “Stopping advertising to save money is like stopping your watch to save time; it doesn’t work.” The key is to be consistent with your advertising. Be the company who is there at the start of the buying cycle, and you will have a leg up on your competition
Since social distancing has been in effect, we’ve seen a huge increase in online traffic.
Now is your opportunity to gain market share on your competition.
Angelo from USA Today | LOCALiQ | National & Local Online Marketing Answered this on February 10, 2020
Niche markets typically have trade publications or networking groups. You can try LinkedIn or Facebook groups also.
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Niche markets typically have trade publications or networking groups. You can try LinkedIn or Facebook groups also.
Angelo from USA Today | LOCALiQ | National & Local Online Marketing Answered this on January 31, 2020
The only way to start a marketing strategy is by defining your goals. Are you looking to create awareness, get leads, influence consideration of your products, create foot traffic? Each marketing tactic is more suited for specific goals. Next, create a persona of a prospect that is most likely to...
(more)
The only way to start a marketing strategy is by defining your goals. Are you looking to create awareness, get leads, influence consideration of your products, create foot traffic? Each marketing tactic is more suited for specific goals. Next, create a persona of a prospect that is most likely to buy your products or services. What do they look like, how old are they, where do they live, what are they interested in? This will help you develop your message. When you've completed these tasks you should have a better idea of how to reach your best prospects, and what they need to hear to take the action you desire.
Angelo from USA Today | LOCALiQ | National & Local Online Marketing Answered this on January 29, 2020
Understand the "Rule of 7"- people need to connect with your brand 7 times before they feel confident to buy your product or services. You'll need to have a marketing mix to be effective. Take opportunities to be in as many places as you can fit into your budget; of course, try to select mediums...
(more)
Understand the "Rule of 7"- people need to connect with your brand 7 times before they feel confident to buy your product or services. You'll need to have a marketing mix to be effective. Take opportunities to be in as many places as you can fit into your budget; of course, try to select mediums that you feel will reach the people who are most likely to buy from you. No advertising is bad advertising.
