How do you set your goal as to the number of new clients you take on per year?
Answered by:
They say you are slowly going out of business if you are not acquiring new business. That may be true but it is also important to focus on quality over quantity and remain consistent with superior customer service to retain your clients over the long haul. There is no magic number. The goal is to continually grow your new and existing business and treat every client big or small like they are your only client.
2 Replies
Tim Plamondon
from St. Bernardine Communications, LLC
Thanks, Christina. I'm thinking about this because I'm reading David Ogilvy's Confession of an Advertising Man. When he started his agency, his goal was to get five clients. At the time he wrote the book, his agency had grown to 19 clients and 579 employees. I'm in the startup stage of my freelance copywriting business so I trying to get my bearings and set some doable goals.
Josh Davis
from Davis Insurance Resource llc
Absolutely agree that taking care of our current clients is #1. Referrals come, especially in the Medicare business from current clients.