Courageous Business Culture, New Westminster BC
Akeela Davis from Courageous Business Culture

Akeela Davis

Courageous Business Culture

About Us

We help you "Uncover your WHY" so that you can BE MORE, HAVE MORE and DO MORE of what matters most to you.

We strive to ensure our clients develop the right skills to meet their career/business objectives, as well as providing them with the tools, education and techniques, to keep them out of overwhelm and burnout, by managing themselves in a constant change environment.

While we primarily work with, and support women in high-stress occupations, we do welcome men who are a right fit.

Our clients come from high-stress occupations, such as Business Ownership, Management / Leadership, Professionals, and STEM careers.

Women are smart. They are really good at the technology. They are good at helping and sharing. When women want validation, it is seen as weakness, that they do not know what they are doing, and they are disrespected for it.

One of the things that we think women need to do, if they are looking to get a foothold in Technology, is to start “designing their career” instead of letting it unfold. They need to be proactive, not reactive because when you start designing the career that you want, you KNOW what to ask for. You KNOW what it is that you need.

If employers are seeing you as someone who is confident and sure about what you want, they tend to want to give it to you.

THAT is the way we need to change what is happening in the industry.

How We Got Started

Experience, skills and training qualifies me as a rare Dynamic Holistic Business-Life Coach. One who easily meets the client at the place of highest need, personal or professional.

Obtained Coaching Certificates in NLP, Motivation, Health, Money Beliefs, Relationships and Leadership.
Studied Conflict Resolution, Psychology, Brain Sciences, Mediation.

After graduation I worked as a Software Engineer (12 years in emerging IT).

Then I became a serial entrepreneur for the next 24 years. First as a Franchise Owner & Financial Planner, just as people's financial goals were becoming more complex.

Linda Cartier and I founded the Academy of Financial Divorce Specialist to Accredit advisors to work with finances in divorce.
I authored "Your Divorce. Your Dollars"

After introducing Motivational Maps to NA in 2013, I train certify, and license Pratictioners in this standout tool for use in growing their businesses.

Products & Services
• Dynamic Holistic Business-Life Coach • Business Consulting / Coaching/ Mentoring     ▪︎ Fast, accurate, actionable Engagement Survey    ▪︎ Tea...
Are you a Coach? Consultant? Financial Advisor? If your job is to help others reach their goals, Do you want to build a reputation for your cl...
My Personal Success Path  by Courageous Business Culture
This coaching program is designed to meet your specific needs and goals. We figure out who you are, your drivers and strengths and how your brain ...
Recommendations Given (16)
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"Jonina Campbell is a highly principled person with a passion to serve people and protect our..." Read more "Jonina Campbell is a highly principled person with a passion to serve people and protect our planet. Politics could do with more people Jonina."
Recent Activity

Akeela from Courageous Business Culture Answered this on February 07, 2019
1. Ask for referrals from those you trust. Then do your own due diligence. 2. Do they spend at least 50% of their time practicing in the area in which you need their professional advice? 3. Ask about if that have had a problem /misunderstanding with a client in the past, and how they resolved... (more) 1. Ask for referrals from those you trust. Then do your own due diligence. 2. Do they spend at least 50% of their time practicing in the area in which you need their professional advice? 3. Ask about if that have had a problem /misunderstanding with a client in the past, and how they resolved it.  Personally, I prefer to work with people who is willing to work with me to fix a situation. After all, we are all human and problems happen.

Akeela from Courageous Business Culture Answered this on February 07, 2019
As you are starting out, I believe location is the most important. You need to be visible and convenient.  When you have built a steady clientele and/or a reputation or specialized treatment, then location becomes less important. People will come to you because of the value you offer to them. ... (more) As you are starting out, I believe location is the most important. You need to be visible and convenient.  When you have built a steady clientele and/or a reputation or specialized treatment, then location becomes less important. People will come to you because of the value you offer to them. Best wishes!
1 Reply

Akeela from Courageous Business Culture Answered this on August 29, 2018
I use Google as my due diligence showed it to have the most power and flexibility.  What is your context for "safe"?  If you mean privacy...it is as safe as using any of the Google or any online products. You need to take the necessary steps to safeguard your systems and data, and plan for... (more) I use Google as my due diligence showed it to have the most power and flexibility.  What is your context for "safe"?  If you mean privacy...it is as safe as using any of the Google or any online products. You need to take the necessary steps to safeguard your systems and data, and plan for getting hacked. The question is: is that safe enough for the amount of privacy you need to have in your business? If you mean accuracy of executing commands... you have to be very mindful to ensure that it understood and translated your request accurately. Unlike a human, it does not make assumptions of what you "might" have meant. Since it can only do what you precisely tell it to do, you need to sequence your thoughts and have an idea of the type of outcome you expect as a result of your request. This way, you can catch mistakes sooner. As an aside, can you imagine how much more productive a human assistant can be if you practice the above process with them? If you mean confidentiality... an electronic assistant would never intentionally blab. However, If you accidentally told it send the information John Simon instead of John Seymore, it will send the information (as might a human assistant) as per your request.), bot with greater efficiency. If you don't store and protect your data properly, well it could become an embarrassment or worse.

Akeela from Courageous Business Culture Answered this on May 19, 2018
Unmet expectations. People take a job having expectations on their role, how they will contribution to the company and clients, how they will be treated, the kinds of relationship they will have at work. Depending on what motivates them, any of those unmet expectations can trigger turnover.... (more) Unmet expectations. People take a job having expectations on their role, how they will contribution to the company and clients, how they will be treated, the kinds of relationship they will have at work. Depending on what motivates them, any of those unmet expectations can trigger turnover. Loneliness at work is a real issue to people motivated by a sense of belonging. Being micromanaged is a death knell for someone who needs autonomy, who considers themselves professional and competent. Not knowing that what they do  is important, or adhering to company policy not serving clients would  demotivate someone who wants to make a difference.  Add up a number of seemingly small disrespectful acts, plus step on an important motivator and people will leave as soon as they can. Employers too have expectations (behavior,  competency,  character, performance levels) which when unmet will result in involuntary terminations or treatment such as being marginalized, that sets the stage for turnover. To reduce turnover, it is not enough to know if someone have the skills, personality and aptitude to do the job. Most of us have seen someone who is highly skilled, simply coasting at work. In addition to the above is knowing if someone is motivated (or still motivated) to do the job is key. It is important to know their expectations. So just ask them, right? Wrong! 95% of people think they are self-aware. Studies show 10-15% actually are. My advice to recruiters, add a TRUE motivational assessment for your short-listed people. It shows if they are motivated for the position, if they are a fit for the team, the boss and the company. Most of all, it shows their deep seated expectations, based on what motivates them.  if, as a recruiter you know your company cannot meet those expectations and you hire that person, you are hiring for turnover.  The cost of this simple assessment is about 10%(maximum) of the cost of replacing an employee, not counting the indirect costs associated with turnover. 

Akeela from Courageous Business Culture Answered this on May 18, 2018
In my book, the key to closing a sale are: 1. Your solution can fix/help them resolve a problem they are willing to pay to get fixed. 2. You have to make them aware that you have their solution. 3. Ask great questions so that they are clear why they are willing to buy your solution now. 4.... (more) In my book, the key to closing a sale are: 1. Your solution can fix/help them resolve a problem they are willing to pay to get fixed. 2. You have to make them aware that you have their solution. 3. Ask great questions so that they are clear why they are willing to buy your solution now. 4. Show you care that they are getting the right solution, not necessarily your solution. Trust is a powerful force for closing a sale. 5. Yes, confidence in the value of your solution, in your expertise and your integrity helps clients to have confidence in you.

Akeela from Courageous Business Culture Answered this on April 04, 2018
As a serial entrepreneur who started the 1st of 4 business when my children were very young, trying to balance those 8 components was more pressure than I needed. I operated more on a seesaw model with 3 broad groupings. On one end was family, spiritual , and personal relationships. On the... (more) As a serial entrepreneur who started the 1st of 4 business when my children were very young, trying to balance those 8 components was more pressure than I needed. I operated more on a seesaw model with 3 broad groupings. On one end was family, spiritual , and personal relationships. On the other end was everything my business demanded of me. Contribution and fun were part of both ends. The fulcrum consisting of those things crucial to both ends I.e physical and emotional health, finances. The priority was the fulcrum. I needed to put on my oxygen mask before I could take care of my dependents. Sometimes there was balance, most times one needed me more than the other, but neither was sacrificed at the expense of the other. It was functional. My businesses and family thrived.

Akeela from Courageous Business Culture Answered this on March 28, 2018
I have just gone to Zoho One. I get up to 40 Applications (todate) which I can use to run my business as needed, for $35 per month. For a simple business you can use Contacts. I am a more robust users, so I use the CRM and it is powerful once you learn how to use it. I also use Zoho Books... (more) I have just gone to Zoho One. I get up to 40 Applications (todate) which I can use to run my business as needed, for $35 per month. For a simple business you can use Contacts. I am a more robust users, so I use the CRM and it is powerful once you learn how to use it. I also use Zoho Books (canadian version) and it has made getting paid, keeping track of my finances and recurrent billing is a thing of beauty. Then there is the Zoho NoteBook. I love it. It is an organized online library for me, to which I can add and look for anything. I have a total of 20 noteboods right now, one for Systems, Management tips, Ideas to be developed, Research notes, etc.. I also yse the Project Managent app for various assignments and projects. I am working throught the apps one at a time. I started with the one I use the most. The CRM. It is worth learning as the dashboard give you fantistic insights into your business. You also have the mobile apps so you can access info from wherever you are. This is just my opinion.

Akeela from Courageous Business Culture Answered this on March 23, 2018
case studies of actual clients, are the best as they can describe what it was like before working with you and how things stand after working with you. (more) case studies of actual clients, are the best as they can describe what it was like before working with you and how things stand after working with you.

Akeela from Courageous Business Culture Answered this on March 23, 2018
Without a doubt, before you start. The plan in itself is not the objective. It is the process. A plan done right will have you looking at business models, how they work and which would be best for your company, as well as innovations that would give you a competitive advantage. You have to think... (more) Without a doubt, before you start. The plan in itself is not the objective. It is the process. A plan done right will have you looking at business models, how they work and which would be best for your company, as well as innovations that would give you a competitive advantage. You have to think about your ideal client, do the market research, think about pricing, delivery, expenses and pro-forma budgeting. The majority of small businesses fail due to unrealistic optimism, lack of crucial skills and not enough money. A plan well crafted, will highlight potential gaps or limitations in knowledge, skills, strategy and finances. If you can address and at least have contingent plans in place, your chances for success increases. The plan can help you decide if you are ready to make the plunge, delay and put the success factors you need in play, or if the rewards are not worth the work or the risk. Think of it like planning a winter road trip where parts of it will be new and difficult to traverse. If you can anticipate potential problems, such as gas stations being few and far in between, you may want to take some extra gas. If you are going into mountainous areas, have some chains. If the weather could causes car problems or accidents in the middle of nowhere, having extra blankets and a stash of non-perishable food and water, could mean your survival. If you plan before you start your trip and something happens, you have a response at the ready. What would the trip be like is you jumped into the car with your suitcase, started to drive and you run into a blinding snowstorm, roads are impassable, and there is no signs of civilization for 12 or more hours? Or any of the other hazards of winter driving occurs? Would you prefer to be taking the planned or unplanned trip? The same goes for a business.

Akeela from Courageous Business Culture Answered this on March 19, 2018
God, No! If people can't understand you or suspects you are putting on airs, you've lost the sale, unless of course they are pretentious as well. (more) God, No! If people can't understand you or suspects you are putting on airs, you've lost the sale, unless of course they are pretentious as well.

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