About Us
As a sponsorship consultant, I use my experience and insights to advise on how to secure sponsors and overcome sponsorship challenges.
Consulting is for event professionals, businesses, and corporations who manage their own sponsorship sales but need professional advice on their approach, decisions, and next steps.
I assess your current situation, identify areas that need attention, and provide recommendations based on your specific needs.
Whether you are refining your sponsorship approach, addressing challenges, evaluating opportunities, or determining your next steps, I will provide professional insight to help you move forward.
NEW TO SECURING SPONSORS?
If you're new to securing sponsors and want to do it yourself, start with my book, "How to Secure Sponsors Successfully." It explains the three pillars that form the foundation of securing sponsors: understanding, communicating, and selling.
https://robertavigilance.com/books
INTERESTED IN TRAINING?
If you want to learn how to secure sponsors, explore my training program, which teaches the fundamentals.
https://robertavigilance.com/training
READY FOR NEXT STEPS?
If you have questions or need professional advice, schedule a consultation to discuss your next steps.
https://robertavigilance.com/contact
VISIT MY WEBSITE for articles, resources, and more information.
How We Got Started
I turned my passion into a business in 1999. My journey began when I started seeking funding for my first event, the Entertainment Industry Network Seminar (EINS). Drawing on my years of sales experience, I initially approached local businesses to support my events.
As I planned more events, the need for additional funding grew. I began visiting corporate offices to explore financial partnerships. Despite facing rejections, I discovered that what I was pursuing was called sponsorship.
Through experience, persistence, and learning along the way, I went on to secure corporate and other types of sponsors for every event I planned.
What began as securing sponsors for my own events eventually evolved into a passion for teaching others how to do the same. Today, I provide event sponsorship consulting and training to event creators and businesses seeking to secure sponsors and overcome sponsorship challenges.
The products and services we offer
Recommendations Received (147)
"I had a great conversation with Roberta. She is passionate, knowledgeable, and very clear on how..."
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"I had a great conversation with Roberta. She is passionate, knowledgeable, and very clear on how she helps people secure sponsorships for their events so they can grow their businesses.
What stood out to me most was how willing she was to listen, exchange insight, and think about real ways we could support each other. We immediately identified people in our networks we could refer to one another, which says a lot about the value she brings.
I would definitely recommend connecting with Roberta if you’re looking for guidance around event sponsorships or a genuine referral partner."
"Roberta brings a professional and strategic approach to event sponsorship, training, and..."
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"Roberta brings a professional and strategic approach to event sponsorship, training, and consulting. I appreciate her focus on helping businesses build stronger relationships, create meaningful opportunities, and approach sponsorships with greater purpose. She is knowledgeable, professional, and someone I’m glad to have in my business network."
Products & Services
Roberta Vigilance
Event Sponsorship Educator & Consultant | 25+ Years of Experience
Providing training, strategies, and solutions to help secure ...
Learn the fundamentals of securing sponsors for events, big or small. Certificate of completion is provided. Available for virtual or in-person. He...
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Recommendations Given (82)
"Kayla is a sharp and thoughtful professional who is very clear about who she serves and how she..."
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"Kayla is a sharp and thoughtful professional who is very clear about who she serves and how she helps them. She takes the time to understand people's needs and support others through referrals. She is genuinely invested in her professional community and helping others succeed."
"I highly recommend Lisa as someone who is deeply committed to wellness and personal growth. She..."
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"I highly recommend Lisa as someone who is deeply committed to wellness and personal growth. She communicates with clarity and purpose, and her message carries a vibrant authenticity that immediately stands out. She speaks with a depth of care that supports others in living healthier, more intentional lives. Lisa brings insight, heart, and integrity to every conversation."
Recent Activity
Hi, I’m Roberta Vigilance. I specialize in helping event planners and organizations obtain sponsorships to offset costs and increase profit. I’m the author of 'How To Secure Sponsors Successfully' and bring deep expertise in the sponsorship proposal and positioning process. If you’re planning...
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Hi, I’m Roberta Vigilance. I specialize in helping event planners and organizations obtain sponsorships to offset costs and increase profit. I’m the author of 'How To Secure Sponsors Successfully' and bring deep expertise in the sponsorship proposal and positioning process. If you’re planning events and looking for funding support, I’d love to connect and see how I can help.
Congrats to all of you—most of whom I’m connected with! It was exciting to see the numbers climb and even surpass last contest’s votes.
A special congratulations to Chuck Casto for bringing his vision to life with Alignable. The growing interest in SMBO on this platform must be incredible to...
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Congrats to all of you—most of whom I’m connected with! It was exciting to see the numbers climb and even surpass last contest’s votes.
A special congratulations to Chuck Casto for bringing his vision to life with Alignable. The growing interest in SMBO on this platform must be incredible to watch.
Looking forward to 2026 and seeing what’s next!
1 Reply
What does Alignable do for me?
It allows me to let a group of professionals know my business exists.
It allows me to inform them about what my business does.
It lets those who are seeking sponsorship for their events know that I can help them secure sponsors.
It allows me to be among...
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What does Alignable do for me?
It allows me to let a group of professionals know my business exists.
It allows me to inform them about what my business does.
It lets those who are seeking sponsorship for their events know that I can help them secure sponsors.
It allows me to be among like-minded individuals who are proactive, trailblazing, and vulnerable at times, while also getting to know the person behind the business.
It gives me access to the products and services I need to grow my business, but instead of cold leads, they come either as referrals or from seeing their business on my profile page.
It reminds me that business can also be personal because of the access I have to the staff at Alignable, most of whom are just an email or referral away.
I engage with legends like Maury Kosh, who has been in marketing longer than most of today’s marketing gurus who only follow trends without knowing the foundation.
It extends my reach because of professionals like Corey Northington, who consistently engages with my posts and makes referrals.
Carl Lucchi, who runs the 15+30 Networking Event and is a member on Alignable, shared at one of the events that people tend to forget these platforms were meant for social purposes, hence being called social media platforms. We often forget to socialize and focus only on business.
On this platform, as with all the social media platforms I’m on, I’m there to let people know about my business and how it can help them achieve their goals. However, on Alignable, it's also about building relationships that lead to encouragement, like with Mike Keller, whether you do or don’t need it, but it’s nice to have.
I am connected with some of the people who have commented here. If any one of them were to contact me and say, “Roberta, I need this” or “I would like your support with this,” they would likely receive my support. I believe they would likely do the same for me.
Unlike the website created for event planners by Erick Davis Sr., where my pure demographic is, I’m still able to find my ideal audience on Alignable by entering the information they’ve laid out for both free and paid members to fill out. Alignable was created as a "referral" platform. So, to refer, it’s best to get to "personally" know other business owners.
These are some of the things that Alignable does for me.
To illustrate the power of social media, I want to share an example involving Ben Gay III, the author of the best-selling book series The Closers. Although I met him on another social media platform, his influence on my journey is a testament to the connections that can be made online. Ben, who coined the phrase "People do business with those they know, like, trust, and whom they feel comfortable," a phrase many now know as "KLT," endorsed my book How To Secure Sponsors Successfully and gave it the NAPS (National Association of Professional Salespeople) approval. When I asked him why he endorsed my book, he said it was because he had been following my work on social media for a very long time.
While Alignable may be a different platform, the power of social media to connect with influential individuals like Ben is evident across all platforms. The journey to my destination in business still relies on me, but it has become much more pleasant meeting people with so much history who are willing to share their knowledge and insights with newcomers like myself.
It’s undeniably true that a business needs to make money—especially when it’s your sole source of income, supporting your personal needs, bills, and responsibilities. I’ve gained and given business on Alignable. While social connections are essential, finding the balance between building relationships and ensuring financial stability is crucial for your growth and peace of mind.
Roberta
Great question!
3 Replies
Banning TikTok would not benefit sellers whose majority of products are sold in the US and made in China.
TikTok has a diverse audience in which you can find your niche, just like on other social media platforms.
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Banning TikTok would not benefit sellers whose majority of products are sold in the US and made in China.
TikTok has a diverse audience in which you can find your niche, just like on other social media platforms.
This year's contest results have been inspiring and insightful. Congratulations to all who won in their community! Special congratulations to the ones who made Alignable's Top 50 Business Networker 2024. Your dedication, commitment, and strategies have paid off! Thank you to everyone who voted...
(more)
This year's contest results have been inspiring and insightful. Congratulations to all who won in their community! Special congratulations to the ones who made Alignable's Top 50 Business Networker 2024. Your dedication, commitment, and strategies have paid off! Thank you to everyone who voted for me publicly and supported me privately; you all wanted to see my business win - and for that, I am deeply grateful for each and every one of you. Chuck, Eric, Barbara, and the entire staff and partners at Alignable, to all the winners and those who are reading this, keep up the good work!
If you are looking to grow financially, consider securing sponsors to offset cost and increase revenue. I am the author of How To Secure Sponsors Successfully. - Roberta p.s. Sponsorship can also help you grow in other areas such technology and wellness.
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If you are looking to grow financially, consider securing sponsors to offset cost and increase revenue. I am the author of How To Secure Sponsors Successfully. - Roberta p.s. Sponsorship can also help you grow in other areas such technology and wellness.
Sure.
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Sure.
As a business owner, I look for value and information that lets me learn about the property.
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As a business owner, I look for value and information that lets me learn about the property.
When I launched my business, I spent zero time researching the competition because I wasn't aware that there were any.
I decided to research one day, after getting asked repeatedly who is my competition, and found that there were other businesses and professionals that provided (I believe)...
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When I launched my business, I spent zero time researching the competition because I wasn't aware that there were any.
I decided to research one day, after getting asked repeatedly who is my competition, and found that there were other businesses and professionals that provided (I believe) very similar services. What I found was disturbing to say the least...
I found gigantic and emerging businesses and professionals were repeating what I've shared online but would change a few words here and there to make it their own. I even read someone's bio that shared that she (too) is self taught in securing sponsors - I taught myself in the late 90's and read her post after 2013. Coincidence? Maybe.
I spent years and up to recently fretting about copy cats. Each person I'm sure has or had a reason for doing it whether it is to annoy me, get me to quit, maximize their reach or growth, or for whatever other reason that is no longer my business.
Never will I look at competition again because I continue to see me so in reality I am only competing with myself and improving my business.
1 Reply
Someone in my network asked a very similar question earlier in the year. I referred her to someone who specializes in helping teams become motivated and get on the same page. She's liking her team's progress. I can refer you if you'd like.
(more)
Someone in my network asked a very similar question earlier in the year. I referred her to someone who specializes in helping teams become motivated and get on the same page. She's liking her team's progress. I can refer you if you'd like.
