About Us

Unlike so many other Realtors, we seek out customers that we can have long standing relationships with and establish a game plan for 1st, 2nd and 3rd purchases. In addition, we are a marketing group that just happens to need a California Real Estate license to market your home. I guarantee that our marketing strategy is like nothing else any agent has presented to you. Our mission is to attract the best qualified buyers that “fit” the particular features of your home. Let’s sit down and discuss the components of our broad based target market strategy and see if it’s right for you…

How We Got Started

Was introduced to real estate by a landlord in college and I was hooked...

Products & Services
Free Home Valuations by Coldwell Banker Global Luxury
Help us help you find maximum value before putting your house on the market. Coldwell Banker Global Luxury offers completely free home valuations i...
Home sales and purchases  by Coldwell Banker Global Luxury
In answering the question regarding apartment rentals, we do NOT handle apartment rentals.  It’s kind of strange, because we do handle apartment pu...
Escrow Services by Coldwell Banker Global Luxury
Ensure financial protection for all parties in large transactions with escrow services. Coldwell Banker Global Luxury helps clients in and around N...
Recommendations Given (7)
"One of the nicest people to deal with. Always positive and uplifting no matter the situation. A..." Read more "One of the nicest people to deal with. Always positive and uplifting no matter the situation. A pleasure to work with. "
"As a fellow Realtor, I have worked with her in the past and can assure that she knows her stuff. "
Recent Activity

Bill from Coldwell Banker Global Luxury Answered this on October 13, 2020
This is a tricky one. On one hand, there are those that desperately need additional resources to sustain their living situation. If the distribution of funds could be delivered to those that really need them I would be in favor. I do feel the money for people in need should NOT be held hostage... (more) This is a tricky one. On one hand, there are those that desperately need additional resources to sustain their living situation. If the distribution of funds could be delivered to those that really need them I would be in favor. I do feel the money for people in need should NOT be held hostage for pet projects of congressional leaders that get attached to the appropriation of such needs. Assistance for those in need should not be conditional on the people giving it getting something they want before they agree to release it.  As for my business taking or accepting funding if it came available, it would depend on how the funds are were distributed and their repayment requirements. We certainly have been affected by the COVID 19 virus and its effected our business. 

Bill from Coldwell Banker Global Luxury Answered this on August 11, 2020
This is a very difficult question as we are all affected differently by the China Virus. There are so many people that want to work, but can’t yet go back to their jobs.  Meanwhile, there are those that are taking advantage of the Governments additional $600.00/week as evidenced by the shortage... (more) This is a very difficult question as we are all affected differently by the China Virus. There are so many people that want to work, but can’t yet go back to their jobs.  Meanwhile, there are those that are taking advantage of the Governments additional $600.00/week as evidenced by the shortage of TVs  and other electronics. I witnessed this firsthand at Micro Center last week, while I noticed the check out line had almost 100 people in it. I just went in for a new mouse and refused to wait... Hello Amazon.  

Bill from Coldwell Banker Global Luxury Answered this on June 20, 2020
I'm not sure I would qualify as a "statistic", but I can tell you my experience with concrete coatings on garage floors. It really depends what the market area is and the condition of the garage floor. My recent sale was a small 3+2 in West Garden Grove, CA. I had known the owner for years and... (more) I'm not sure I would qualify as a "statistic", but I can tell you my experience with concrete coatings on garage floors. It really depends what the market area is and the condition of the garage floor. My recent sale was a small 3+2 in West Garden Grove, CA. I had known the owner for years and therefore I could be frank about the condition of his garage floor. This area had a considerable problem with soil Ph balance that was caused by previously being cow pastures in the 60's.   After 50 or so years, some of the exposed concrete floors had started to deteriorate, flake and generate a white powder. I'm sure a concrete professional would know what I am talking about. So, some buyers would not see that as something they wanted to tackle. I brought in my floor coatings guy and he said it was no problem. He proceeded to remove all the concrete debris, patched the holes and smoothed them down, patched the cracks, sanded and chemically etched the floor. He then prepped the floor with an epoxy sealer and finally two coats of epoxy paint and color flakes. The floor looked great and we had positive comments form almost everyone that came to the open houses. Garages are no longer just a place to park  cars or stack boxes. I've seen may that have been converted to man/caves, pool rooms and childcare environments.  Would I make every seller epoxy their garage floor? Likely not. But, I would for the following circumstances: 1.) properties over 3-million 2.) garages that have very bad oil stains 3.) Properties that are in upscale gated communities where owners may have classic cars in their garages... I really believe it's money well spent... Comments? billmyrealtor@yahoo.com  
1 Reply

Bill from Coldwell Banker Global Luxury Answered this on June 09, 2020
Originally, buyers and sellers were concerned about COVID-19 and retracted with a “wait and see” attitude. This was mainly caused by uncertainty regarding buyers ability to obtain financing when many had lost their ability to earn a living and make future mortgage payments. Many lenders were... (more) Originally, buyers and sellers were concerned about COVID-19 and retracted with a “wait and see” attitude. This was mainly caused by uncertainty regarding buyers ability to obtain financing when many had lost their ability to earn a living and make future mortgage payments. Many lenders were completely caught off guard by the financial ramifications of borrowers qualifying one day with incomes that would qualify them and then, by no fault of the buyer, experiencing total income loss. Lenders responded with follow-up verifications that squelched a high percentage of loan applications. Sellers on the other hand were in a completely different boat. The seller market was tight prior to COVID-19 and as sellers got concerned regarding the spread of the virus from buyers entering their homes, many took their homes off the market. Adding to the mix was the California Association of Realtors decision to all but “stop” showings and open houses until they could establish proper disclosure guidelines related to COVID.  Present day... In order to show a home, buyer, seller and agents all need to sign a disclosure that basically states: no one has the virus, you haven’t been around anyone that does and you hold all parties harmless. This needs to be done before entering a listing. Inventory remains tight, but stable and more homes are slowly coming on the market. For additional market information and statistics, please contact me at 714-420-4435 or email: billmyrealtor@yahoo.com Thanks, Bill  

Bill from Coldwell Banker Global Luxury Answered this on March 19, 2020
Remember that every customer has exponential revenue associated with them getting great service. Not only will they become potential return customers, but they’ll be sure to refer you to their friends and coworkers. As an example, I have a couple that I have helped buy and sell 4-homes over a... (more) Remember that every customer has exponential revenue associated with them getting great service. Not only will they become potential return customers, but they’ll be sure to refer you to their friends and coworkers. As an example, I have a couple that I have helped buy and sell 4-homes over a 3-year period.  The comment the husband made was that “I use you because you’re a known entity and I can trust you’ll look out for my best interest”. That type of relationship can’t be purchased and must be earned... 

Bill from Coldwell Banker Global Luxury Answered this on February 18, 2020
Because the internet has perceptually given buyers everything about the home they "think" they need to know, you need to deliver onn why they need you and your knowledge. The intangibles make people feel you actually know what your doing and they may benefit from utilizing your services. I'm... (more) Because the internet has perceptually given buyers everything about the home they "think" they need to know, you need to deliver onn why they need you and your knowledge. The intangibles make people feel you actually know what your doing and they may benefit from utilizing your services. I'm somewhat old school and have a science project type fold-out board on an easel displayed with information specific to the area. I have the recent PITI calculations form a lender, aerial map, area street map and 3-months of cos. In addition, sign-in sheet, water, booty's and snacks.  Ask open ended questions that help discern what the buyer profile is. Where abouts do you currently live? How long have you been looking? If you found the right home, would you be prepared to submit an offer? If they are just neighbors, have them take a flyer anyway as they may know someone that's looking to live in that area... Walk the neighborhood the day before, passing out open house flyers and inviting them to check out the home. Always remember, you're the professional here...

Bill from Coldwell Banker Global Luxury Answered this on October 22, 2019
Without giving up the farm, I would target a certain identifiable group that would be interested in such property. I would then market specifically to them and focus on other opportunities that have faired well in that particular area... Most agents just list in the MLS and sit back and wait for... (more) Without giving up the farm, I would target a certain identifiable group that would be interested in such property. I would then market specifically to them and focus on other opportunities that have faired well in that particular area... Most agents just list in the MLS and sit back and wait for a buyer... Going after buyers rather then waiting them to find you...   
1 Reply

Bill from Coldwell Banker Global Luxury Answered this on September 17, 2019
FB lives is more about the message and getting to know the person. You should have your basic information prepared and message rehearsed ahead of the broadcast.  FB live is just one of those “cool”, but risky marketing options we all have available now. With social media becoming such a big part... (more) FB lives is more about the message and getting to know the person. You should have your basic information prepared and message rehearsed ahead of the broadcast.  FB live is just one of those “cool”, but risky marketing options we all have available now. With social media becoming such a big part of our “day-to-day” lives, it’s incumbent of business owners to find the best platform to share our services. Our company is focused on video and instagram.  Our stats show that 98% of our clients start their home search online. Most everything we have available to us, like most businesses, can be found online. And, buyers (customers) are considerably more educated than 10-years ago. Today’s consumer has multiple options where to get goods and services. Let’s face it, we all prefer to do business with people we connect with or like.   The social media craze requires us to become more engaged at a personal level and allow our potential client to peek into our personal lives and get to know us. One should exercise caution and make sure your comfortable with the sharing certain aspects of your personal life. 

Bill from Coldwell Banker Global Luxury Answered this on May 17, 2019
Having been a college athlete, I completely agree with the coaching models that help motivate our society to be better at what they do. Unfortunately, coaching can be a challange when the demons in our past are not put to rest. People need to deal with their “why” before asking a coach to take... (more) Having been a college athlete, I completely agree with the coaching models that help motivate our society to be better at what they do. Unfortunately, coaching can be a challange when the demons in our past are not put to rest. People need to deal with their “why” before asking a coach to take them on a journey they’re subconsciously unwilling to take. It’s all about making your “yes” truly mean yes without the potential of backsliding due to some unresolved issue like fear of success or whatever holds us back.  I see it with my wife’s hypnotherapy client’s all the time. Once they remove the subconscious blockage's, it allows their consious mind the freedom to take on the world in a whole new way. It’s a complicated matter and I’m certainly no expert, but I know I have my resistance points and I don’t even “consciously” know where they come from.  The subconscious mind can be a great help and also a tumultuous storm that rocks our boat without mercy. Building a better boat certainly helps us get through the storms of life... Just saying...

Bill from Coldwell Banker Global Luxury Answered this on March 22, 2019
Unfortunately there is no “magic” carpet that delivers instant clients. It’s really more like a marathon vs. a sprint. There’s a unique balance that comes from doing the things that others won’t and letting as many prople (network, network, netwok) know how you can help them with a... (more) Unfortunately there is no “magic” carpet that delivers instant clients. It’s really more like a marathon vs. a sprint. There’s a unique balance that comes from doing the things that others won’t and letting as many prople (network, network, netwok) know how you can help them with a problem.  Becoming a resource for people is a great way to keep your name on the forefront of everyone you meet. As a Realtor, I have 1000’s of competitors and I have to be more than just a guy that happens to be licensed. To differentiate myself, I have built a team of trusted “business” partners that I can refer for related services. I have a financial planner, insurance services, painter, handyman and others that I call on to support potential clients even if they’re not doing business with me.  The goal is to be on the minds of people I’ve assisted with various services (even if they didn’t use me) and have me be on thier mind when their contacts asked for a referral.  I realize its a long process, but with referrals from former clients and new referrals from the aforementioned model, it works very well. Hope that helps...