Do you feel the internet has helped or hurt your industry, and why?
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It has hurt in some ways, but helped in others. People will generally research online about products, rather than coming in and talking with our knowledgeable salespeople who have between the three, 60+ years of floorcovering experience. And then we have to debunk some of their wrong ideas about things that they have read and misinterpreted. But it gives us a better opportunity to show them why they should trust us when we are so informed about what they are asking about, and can give them reasons why what they think is wrong, and even show them proof. Flooring is a big ticket item, so a lot of thought goes into the purchase, and trust in the salespeople is key. That is hard to project on the internet, but if a person gives us a chance to show them, then they are usually convinced.