Michelle MacDonald
Mannequin Social
Mannequin Social is a boutique social media agency dedicated to helping businesses across all industries grow their online presence with strategic, results-driven content. Whether you run an e-commerce brand, a service-based business, or a local brick-and-mortar, we take the overwhelm out of social media by handling everything from content creation to engagement and strategy. With a focus on both lead generation and brand awareness, our experienced team delivers customized solutions that free up your time while driving real results.
About Michelle
Michelle’s journey in marketing began with a Bachelor’s Degree in Communications and hands-on experience as a content writer at a top Philadelphia marketing firm, where she created blogs and website copy for businesses in industries ranging from retail and e-commerce to professional services. She later transitioned into social media management, helping brands grow their presence across Facebook, Instagram, LinkedIn, and more—while also running paid advertising campaigns to maximize ROI.
In 2022, Michelle launched Mannequin Social with a passion for helping businesses of all types harness the power of social media to generate leads, increase visibility, and build lasting customer relationships. Today, her team works with a diverse range of clients, crafting tailored social media strategies that drive measurable success.
Mannequin Social was founded in 2022 when I took a leap of faith, registering my LLC, launching our social media pages and website, and landing our first client soon after. With $20K saved in my bank account, I transitioned to part-time at my office job, determined to go all in on building a social media agency that truly helps businesses grow. That decision paid off. Mannequin Social continues to thrive, delivering powerful social media strategies that drive real results.