Ecommerce sites have a unique requirement of closing a sale using only the effectiveness of the site design. What are some important factors you believe are valuable to ensure that a sale takes place?
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Even for e-commerce sites, it's more than the site design that closes the sale. There needs to be something getting people to your site (marketing, content, SEO, etc.) That aside, the strength of the brand, customer experience (including UX) and a well-thought-out sales funnel is key. ;)
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