Which marketing strategy is most effective for a small nonprofit arts and culture organization?
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If you have relationships with companies that underwrite on public radio, ask them to change their message to celebrate your NP or event: ex: "Support for WLRN comes from XYZ Bank, celebrating the opening of ABC gallery's ARTSPLACE exhibition" If you don't have those relationships -- get to know them! PS. - WLRN has a free events calendar, if you do happen to have public events to promote.