Garrett Huffman has been in the real estate industry since 2011. He worked on one of top performing teams in the state of Michigan for eight years. The first five years of that experience was in the field, learning the in’s and out’s of a transaction and received guidance from an incredible mentor. The last three years spent on the team was in a leadership position, where he trained, coached, and developed agents into who they are today. He also spent that time traveling across the country masterminding with other top agents in the industry, receiving coaching from some of the most respected names in real estate regarding leadership, systems, and process. He has helped agents navigate 1000’s of transactions. He has also consulted and coached agents from across the country on how to improve their results by improving their process and increasing their real estate knowledge. You won’t see his name on any of his results because he isn’t about receiving credit for his accomplishments.
So, why start The Huffman Group?
The Huffman Group was founded with the intention of raising the industry standards of service to the client and agent education. That is achieved through leveraging systems, technology, communication, and coaching. We understand that people make decisions to buy and sell homes around life altering changes; getting married, having children, getting a promotion at work, changing jobs, empty nesters, divorce, loss of a loved one, unexpected medical complications, loss of a job. That means the real estate process can get very emotional and we come from a place of empathy and understanding.
Why raise the standards of service for the industry?
The real estate industry has a very low barrier of entry. When there is a very low barrier, the core values of each individual person and their commitment to their clients’ concerns very greatly from agent to agent and team to team. When that happens, the public perception of the industry becomes very diluted and skewed. It is completely understandable that some may have a rather adverse reaction when real estate is brought up. Those people only know the industry from the experience they received, and it likely was not a good experience because whom they may have been working with at the time either didn’t have much training, knowledge regarding the real estate process, or didn’t know how to leverage resources to deliver high quality service.
Why not be an independent agent?
Being an independent agent can only get you so far. At some point, your quality of service diminishes because your over-leveraged. An independent agent is responsible for every aspect of their business that includes; marketing strategy, social media presence, listing appointments, buyer consultations, showing homes, negotiating contracts, navigating the transaction from contract to close, arranging home inspections, training, getting a home on the market, being a photographer, editing photos, prospecting, etc. An independent agent can only do so much in a day, that is why the national average of homes sold by an agent is anywhere from 3-8 homes per year.
So what is a real estate team?
A real estate team is designed to breakdown and simplify the real estate process using the Pareto Principle. You have heard of this before, it is called the 80/20 rule. It mean that 80% of your results comes from 20% of your activities. Using the 80/20 rule, we begin by finding people who excel at different aspects of the real estate process and empowering them to be the absolute best at that specific function. As a team grows, responsibilities are continuously split to allow people to thrive and excel at a higher level.
Are all real estate team the same?
Real estate teams is a very general term that can be tough to describe. Every real estate team has their own set of values, culture, purpose, and processes. All of which make them very different from each other. Through his experience and observations, Garrett has seen the inside of how many of these teams operate, the good and the bad. From that knowledge base, coupled with his own personal experience, he made the decision to build his own team and bring together all of the good he has seen to deliver the best client experience and raise the expectations of the industry.
What makes The Huffman Group different from other real estate teams?
At The Huffman Group, we are not just a real estate team. We are a family. The relationships we have established and the trust we have in each other are built on the foundation of values that we all have in common. These values, spoken or unspoken, define who we are and how we conduct ourselves daily. Values such as:
· Determined
· Coachable
· Passionate
· Consistent
· Courageous
These five words are why all people want to be, or do business, with The Huffman Group. We know that to be successful in this business, you need to be…
Determined. We set our goals high, don’t count the hours in a day, and realize that what we put into ourselves and into our businesses determine the level of personal success that we are going to have. The way we increase our skills is by being……
Coachable. We approach failures with the mindset of what can I learn from this. We are receptive to new ideas, different approaches, and community learning to solve problems. We learn from each other on a daily basis because iron sharpens iron. We find, teach, and develop talent. Then we surround that talent with opportunities and empowerment to lead and teach others what they have learned. We can do that because we are…..
Consistent. We understand that in order to create long term success in real estate, we need to be tenacious at doing the right things over time to produce the right results. The path to success looks like failure in the middle. We stay on that path because we are determined to follow the sales process and be intentional with every conversation and action. We stay this course because we are……..
Passionate about what we do. We bring so much enthusiasm and energy into every situation we encounter because of our love for real estate. It is not just a job but a lifestyle that we are addicted to. We live to make every client experience exceptional. We create raving fans because we are……
Courageous. Courage is not the absence of fear but action in spite of it. We are bold in what we say because we say what is needed to be said instead of what we think is wanted to be heard. We understand that a “No” from someone is not a personal attack on us. We approach scenarios from a position of empathy in order to think outside of ourselves to win on behalf of our clients. We are extremely competitive and have an insatiable desire to be 1st at everything.
At The Huffman Group, it is always about you. Our purpose is to help people through life changing events. The systems in place are designed to deliver an exceptional client experience from start to finish, to get the maximum amount of exposure for our sellers, and to assist our buyers in their pursuit of home ownership. The members of The Huffman Group go through rigorous training and always have a coach to help develop their talents and increase their real estate knowledge. The education our agents receive is about building relationships, increasing communication skills, developing their leadership abilities, and improving their emotional intelligence. We look forward to working with you.