Has anyone had success with FB Ads?
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We have been conducting a targeted digital ad campaign for a client here in Portland that includes Facebook ads. The Key Performance Indicator for the campaign is click-through to their website and views of a corporate video we produced for them. The campaign is Geo-targeted to the four county area around Portland with additional targeting to business prospects within their industry. After six weeks the campaign has generated over 400,000 impressions, almost 1,500 clicks and over 30,000 views of the video on YouTube. Over 84% of the clicks have come from the Facebook component of the campaign. If planned an implemented correctly, Facebook can generate business to business results.
Paul Landaker
Magneto Brand Advertising | Portland, Oregon
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More answers from Paul
Impressive numbers, Paul. But ROI is the bottom line. Also, we've found with FB it really depends on what type of B2B marketer you are and how specific a niche you need to market to. If your prospective industry segment is highly niche, FB just may not be specific enough for ROI. But you can definitely rack up a lot of impressions for awareness, but actual sales from FB alone, the jury is out for us on that.