Digital Marketing

Set up your baseline first.  Don't worry about ads etc. just make sure you have your business information in line and listed in every free spot possible (especially Google My Business).  Keep branding consistency when setting up your social profiles and fill them out as thoroughly as possible.  Social profiles are not just about posting.  It's about engagement, post at min. 2x a week and ask family and friends to comment and share as you are getting started. Make sure... (more)

The top 3 ways to get business online... SEO, PPC, EMAIL. It is always worth it do start and end with the numbers. For example, I have an attorney client that spends $2500/mo. on adwords and last 12 mo averaged $10k/mo. in closed business. Can you spend it elsewhere and get better return? Maybe. But you should track it then decide. (more)