Since 2003, I've been fascinated by the front stages and phony sales pitches of the marketing and advertising industries. After a decade in the marketing space, I'm determined to wake people up to authenticity and the loyalty it brings. Stop selling and start thinking through the entire sales cycle with a PreFocus. I offer hourly consultation with the first hour FREE. Let's get to work.

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Marketing campaigns should always be centered on your brand story. Harnessing and communicating who you really are and what your actual competencies are elicit more confidence and trust in the brand. But this isn't all that we PreFocus on. Taking the time to understand your ideal target audience is another key to growth and sustainability. Figuring all of this out helps us solidify the culture and execute with consistency in mind.

Not only does this attract ideal talent, but helps you understand what you really need to be "successful" – whatever that may mean to you.

Since high school, I've been burdened by the phoniness of ads. I've always thought there has to be a way to get quality businesses to stop adopting (or succumbing to) sales tactics to drive revenue.

There's a literal gap between branding and marketing!

But this was an unpopular opinion across a number of industries.. I constantly found myself in positions where I was asked to "fake it until I made it". Going through the motions in the agency realm was never OK to me. I always felt it was at the client's expense. So I tried business development..

After standing up to the president of a start up for medical malpractice instead of quality care, I lost my $65K salary.. My recent shoulder surgery only made matters worse. So while I was at an all-time low without much support, I decided to go for it.

I spent the next 97 days building a question based process that helps companies uncover their true identity and unique value so they can enhance brand recognition and market accordingly.