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Answer • Marketing Consultant

What low-cost, effective marketing strategies can businesses can use as we come out of the coronavirus crisis?

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Answered on Jun 2nd, 2020

First, marketing should not be thought of as a cost... it's an investment. It's only a 'cost' if it doesn't perform well. We like for our customers to have (at minimum) a 3 to 1 return on their investment. The biggest thing I see during this event is that business owners need to focus on visibility. No matter what Marketing strategies you are using, make sure that people know that you are open, that you have pivoted, etc. The fact of the matter is, there hasn't been... (more)

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