we've been doing this for 17 years. we have thousands of regular customers. I have to admit, it's a lot harder to start today than 17 years ago. to me it's all about the products.

you have to find a niche. of course that's true of any business. I spent a full year studying what was on the market and how to make things that were better. far better. At first we tried hiring cosmetic chemists. but all they knew how to do was put together formulations big chemical companies laid out for them. there was no creativity.

We buy only the finest ingredients. usually virgin or wild crafted. they are sometimes twice the price. highly processed oils are mostly robbed of their nutrients by heat. For example: the difference between virgin Rose hip oil and processed Rose hip oil is incredible. one is deep reddish gold, the processed one is clear. Same goes for Shea Butter.

I was appalled at the awful ingredients big companies use(still today). unpronounceable chemical stews. all designed to have a long shelf life. and an attractive jar. what was inside they cared little about. except they included some label candy. Label candy are ingredients, usually extracts, in such small percentages as to not matter but made it seem like it was the magic ingredient. most of the ingredients involved silicones(dimethicones). water, some sort of cheap oil, and a thickener. I honest to God don't believe big companies even understand a true moisturizer does not use a thickener(xanthan, algin/seaweed,etc). A true moisturizer is a perfect blend of oils water and vegetable waxes at a specific temperature. figuring that percentage out is the secret. understanding pH, preservatives, dealing with containers, markups. there's no easy answer but trial and error.

you can't spend $100,000 in google ads and expect to make money selling a $20 product. too many competitors. we spend zero on advertising. it's all word of mouth and reorders. and you can't stand on a corner giving out free samples. they never buy. most people who ask for samples never buy. we offer a no time limit guarantee. (Yes I've given refunds to someone who bought 5 years ago) our return rate runs so far under 1% that it is closer to zero than 1.

consumers are smart, if they like a product they will buy it again and again. it's all just a matter of slowly growing a business. repeat business is what it is all about. thanks

Steve