About Us
Newly funded startups, or funded businesses poised to level-up, needing to create investor pitches, or design and write new business launches, new product, services, or device launch planning, refresh branding, get a beautifully and properly built WordPress website designed, get your practice fully automated with https://www.gohighlevel.com/main-page?fp_ref=to... It blows Keap and Hubspot out of the water, without wasting a penny...
We also offer very well-priced paralegal services for setting up LLCs, PLLCs, Trademarks, Management Services Organizations (MSOs), and more.
...and then you can get ongoing mentorship, and content created for you and your business in the most unique way possible - focused on YouTube, Blog, GMB...
...we can help your startup launch the right way, and you will smile and learn a massive amount about leveraging sales funnels, workflows, growth and communications strategies, every step of the way.
We make starting up a business, or re-designing your business that is gaining momentum, seem fun and easy.
www.ErikaFeinberg.com Ask@ApexOutcomes.com
We know, amazing heh?
We don’t “count the minutes”. We care more about helping you and truly making a difference via every interaction we have! You reach out when you need us, and we reach out to you when we think you may need us. Interactions can last 1 minute or as long as you need.
Also, sessions can happen over text, video, in-person, in offices, on horses, in the garden, over a meal, hiking a mountain, it doesn’t matter to us. Whatever you love and gets your endorphins flowing, or wherever is most appropriate considering the context and goals!
Our methods are natural and brilliantly enjoyable…the type of moments you crave and that change everything in just moments. We also do some quantifiable life planning with you in a structured fashion and make vetted introductions for you AND EVEN HELP YOU KNOCK OUT PROFESSIONAL DELIVERABLES! Who does that? ApexOutcomes.
Ask@ApexOutcomes.com
www.ApexOutcomes.com
Don't need a mentor or help, but want to implement an incredible all-in-one software system for your business? https://www.gohighlevel.com/main-page?fp_ref=to...
This comes with every essential such as a biz phone number capable of 2-way texting and automations and workflows, web chat, email marketing and text marketing system, a robust CRM, reputation management system, social scheduler, automated nurtures, and automated communications, a membership management system with custom permissions, an automated affiliate management system. Use pieces, or use it all, it's only 97/month for the entire software license.
How We Got Started
Founded three companies that happened to become loved, multi-million dollar success stories. One in high-end consulting / retained executive search. It was purchased by one of the venture capital companies I was serving.
One of the businesses was one of the first digital media marketing companies in the country, purchased by the largest promotions company in the country, and the other was an ecommerce business in the medical industry that generated over 94 million dollars before it was sold to a private equity fund.
Then, I became Entrepreneur In Residence for ASU, and this ignited my passion for mentoring entrepreneurs. My student teams won millions in funding and several are still running successful (life changing) ventures in real life!
This also led to my counseling suicidal and troubled young adults.
I now help thousands of funded founders best-define and start their ventures, and offer ongoing guidance that makes all the difference in the world.
The products and services we offer
Recommendations Received (28)
"I work directly with Erika and know that her professionalism is her hallmark. She knows what she..."
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"I work directly with Erika and know that her professionalism is her hallmark. She knows what she is doing, and this reflects in her product!"
"Erika does amazing work with her clients. "
Products & Services
ApexOutcomes Monthly Flex Membership
Enjoy a VERY flexible approach to cognitive-behavioral support and professional guidance in person, in text,...
Social distancing shouldn't get in the way of your wellness. We offer virtual appointments and consultations for clients who can't visit with us in...
If your child is having behavioral issues, or needs additional skilled support to cope with stress or trauma from things such as divorce, absent pa...
Gallery
Recommendations Given (6)
"Dr Krieger's passion to innovate heath care and approaches to wellness rock. Biomarker for health..."
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"Dr Krieger's passion to innovate heath care and approaches to wellness rock. Biomarker for health at the true cellular level, kudos."
"Katharine is first class and brings a contagious grace with her. Her expertise runs deep and..."
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"Katharine is first class and brings a contagious grace with her. Her expertise runs deep and quantitative, and I'm not the only person who admires and trusts her brilliance, so she brings a very high-quality network of contacts with her too. Enjoy!"
Recent Activity
Erika from ApexOutcomes- Branding, Copywriting that Rocks, Designing/Writing Stimulating Curriculum, Designing & Writing Web/Online Presence with Lead Capture, Nurtures, Automated Booking Systems, Video Editing, Webinars, Course Creation. Answered this on August 06, 2020
In our case, our clinicians are offering free tele-care consultations for family members wanting to help their parents or children through tough physical or psycho-social challenges because it's so (relatively) quick and easy because they know so much:)...and our older clients are ULTRA...
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In our case, our clinicians are offering free tele-care consultations for family members wanting to help their parents or children through tough physical or psycho-social challenges because it's so (relatively) quick and easy because they know so much:)...and our older clients are ULTRA ISOLATED!! So sad but necessary!
They're doing amazingly well because they are keeping themselves very accessible telephonically. Our clients in our industry (Seniors living at home or in luxury living communities or children living at home with very busy working parents) have been forced into ultra-isolation and are suffering alone too. I see the clinicians at my company have been allowed into facilities and homes because of the personalized strict protocol they abide by, AND because they truly are essential to bridging the gap between the loved ones...and able to actively attend to the client's essential physical and psycho-social needs.
www.PeekForward.com
Ask@PeekForward.com
Erika from ApexOutcomes- Branding, Copywriting that Rocks, Designing/Writing Stimulating Curriculum, Designing & Writing Web/Online Presence with Lead Capture, Nurtures, Automated Booking Systems, Video Editing, Webinars, Course Creation. Answered this on April 24, 2020
Homecare services takes time and relies heavily on relationships. It'll be a tough road, but you're wise to do a bit of a mental re-start by asking how you can truly differentiate. Define your "moat"...what makes you especially unique/valuable...irreplaceable...something no one can compete with....
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Homecare services takes time and relies heavily on relationships. It'll be a tough road, but you're wise to do a bit of a mental re-start by asking how you can truly differentiate. Define your "moat"...what makes you especially unique/valuable...irreplaceable...something no one can compete with. Could be a unique cultural approach, unique psycho-social therapeutic skills, unique service terms/offerings...then stick to your lane and be that homecare business vs. chasing ALL the clients out there.
Once you have that clearly defined, make sure your branding reflects it...like what I just did for www.AZPerfectCompanion.com in Phoenix, AZ.
THEN, create some sort of strategic value for your referral sources and target and build those relationships. You only need 2-3 solid (mutually beneficial) referral sources to get your biz cash flowing and growing healthily. This approach helps you attract just the right, differentiated caregivers too!
Define your superhero powers
Make sure your messaging communicates it well
Create unique approaches and offerings
Target out-of-the-box referral sources and bring them value too
(Then, pay attention to what pains you most and innovate solutions for those pieces...you're in the heart of Silicon Valley, land of innovations! Build a relevant advisory board you can brainstorm with and create unique win-win programs quarterly )
Stay safe! Warmest, Erika
1 Reply
Erika from ApexOutcomes- Branding, Copywriting that Rocks, Designing/Writing Stimulating Curriculum, Designing & Writing Web/Online Presence with Lead Capture, Nurtures, Automated Booking Systems, Video Editing, Webinars, Course Creation. Answered this on March 24, 2020
I'm lucky enough to have a client who is in the clinical homecare services business and are highly trained 1st responders, and are specialists in senior services, psycho-social and family crisis counseling in the greater Phoenix, AZ area.
Things I've learned:
Stay social, but through video...
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I'm lucky enough to have a client who is in the clinical homecare services business and are highly trained 1st responders, and are specialists in senior services, psycho-social and family crisis counseling in the greater Phoenix, AZ area.
Things I've learned:
Stay social, but through video chats with friends, family and business meetings. Keep communications and productivity flowing.
Get up and stretch, get fresh air, lift your arms and eyes into the air and breathe...take a walk, hike a mountain during breaks.
Stay away from the kitchen, stay productive and physically active so employers will feel more at ease allowing virtual workforces mixed in with at-office coom by ya days. This pandemic will definitely change things and if everyone stays calm, productive and healthy, this gives business owners and community organizers a fighting chance to recover stronger than ever. It's up to each one of us. We're not a victim of circumstance...we are the creators of it.
Stop buying so much toilet paper and vital supplies that are causing shortages for others. Let's (instead) exercise a culturally collective mindset, and have faith you can survive on what you got and don't realize you have had tucked away in your pantry, closets and drawers for so many years.
Tap into the amazing people at www.AZPerfectCompanion.com if you are a senior or have loved ones who need physical and psycho-social support with their daily living needs every day. They really do rock and they really do care. They've brought tears to my eyes how much they care and it's become increasingly evident in these past couple weeks!
Erika from ApexOutcomes- Branding, Copywriting that Rocks, Designing/Writing Stimulating Curriculum, Designing & Writing Web/Online Presence with Lead Capture, Nurtures, Automated Booking Systems, Video Editing, Webinars, Course Creation. Answered this on March 05, 2020
AcceleratePT - Scott Gilbert. He used to be a PT and owner of a couple clinics. He is exceptional at generating leads from FB. This company is primarily focused on generating leads for PT, but he knows healthcare, especially how to attract cash-pay patients. www.AcceleratePTMarketing.com
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AcceleratePT - Scott Gilbert. He used to be a PT and owner of a couple clinics. He is exceptional at generating leads from FB. This company is primarily focused on generating leads for PT, but he knows healthcare, especially how to attract cash-pay patients. www.AcceleratePTMarketing.com
Erika from ApexOutcomes- Branding, Copywriting that Rocks, Designing/Writing Stimulating Curriculum, Designing & Writing Web/Online Presence with Lead Capture, Nurtures, Automated Booking Systems, Video Editing, Webinars, Course Creation. Answered this on February 06, 2020
I agree with Hwayda and others about video. Nothing beats it. You just need to do it right. Rather than making a video talking about yourself and selling yourself...Create authentic videos using your phone; idea...your walking through a new listing talking about how excited you are...where it is,...
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I agree with Hwayda and others about video. Nothing beats it. You just need to do it right. Rather than making a video talking about yourself and selling yourself...Create authentic videos using your phone; idea...your walking through a new listing talking about how excited you are...where it is, stand-out details...then video updates...like interview a family who just toured the home and get their feedback...THEN, authentic video of pending deals...then authentic video of close; salient details about the close that indirectly markets your effectiveness.
BTW, the videos should be swift...you only have 2 seconds to compel someone to keep watching. When you save the video file to Vimeo or Youtube (on your channel), name the video clearly including the house address, your phone and email address. Be sure to pin the location of your properties so you start to naturally rank for the region.
BTW, you may want to ask your open house visitors to rate your open house on Google...YOUR GOOGLE PAGE...if you see they're excited about the home. "Would you rate this home 5 Stars?" if they say yes, ask politely and bring them directly to your Google Find my Biz Page. (They're more likely to leave the review if you bring them to your page on their phone and even press the 5stars, and teach them how to use their microphone voice to text. You can only pull this off if you're exceptional at building rapport! Otherwise, forget this part...or just text them a link that brings them DIRECTLY to the rating pop up on your google find my biz page. "Can I text you the link that let's you just click the stars to rate this open house?" if they say yes...you also now have their cell phone number if you ever need it:)
Just ideas...
1 Reply
Erika from ApexOutcomes- Branding, Copywriting that Rocks, Designing/Writing Stimulating Curriculum, Designing & Writing Web/Online Presence with Lead Capture, Nurtures, Automated Booking Systems, Video Editing, Webinars, Course Creation. Answered this on January 22, 2020
This is a long answer, but here's the gist in hopes it lights a bulb in your marketing.
1. It's often easier to start small and grow, then just start big/wide and hope for every customer. You might be wise to focus in on the CBD lines that have the highest potential, and intensely focus in on...
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This is a long answer, but here's the gist in hopes it lights a bulb in your marketing.
1. It's often easier to start small and grow, then just start big/wide and hope for every customer. You might be wise to focus in on the CBD lines that have the highest potential, and intensely focus in on the customer type and maladies this particular product line can solve. Your products are actually solutions.
2. Your focus might also involve the question of which of your manufacturers have marketing devel funds (MDF) and the most loyalty to you. With that said, you can partner with your manufacturers and put education programs together that bring targeted people in your door for an exciting purpose/experience...solve and delight with substance.
3. With that said, if you clearly know who your ideal customers are, look at what other providers in your area are catering to your exact population of customers. Either coordinate the educational event with that particular strategic partner, or model your education event to attract that type of strategic partner who can send you a lot of customers every month. Or, design your education event to attract a quantity of strategic partners who can send you customers. If you craft this right, you should bring them value as well so they don't take any of your revenues and you don't take any of theirs.
So so, once you decide which product line you're going to start with, figure out where you can best target that population of consumers with that physical issue, and coordinate your marketing and your invitations through those strategic channels. For instance, nice senior living communities are always looking for activities to bus the residence to. If the activityies director gets the feeling that you're high quality, and this will be educational and enriching for the residents, they'll fill the bus and come to your event. they're even more likely to come to your event if there's a medical professional presenting.
There's there's so much more you can do to dominate over the smaller providers! I got to go 😘
p.s. creating a hybrid educational magazine and print catalog that's just a few pages can drive quite a lot of traffic in the door if you focus in on one vertical/one customer type at a time, and get smart with your distribution outlets/strategic partners!
Print print is not dead, and it actually can attract the best possible customer, & More loyalty. Online shoppers are not loyal to the biggest provider... They're normally loyal to the best price.
1 Reply
Erika from ApexOutcomes- Branding, Copywriting that Rocks, Designing/Writing Stimulating Curriculum, Designing & Writing Web/Online Presence with Lead Capture, Nurtures, Automated Booking Systems, Video Editing, Webinars, Course Creation. Answered this on January 16, 2020
I like what Gene Dameron shared. Influencers can work, but it's soooo easy to choose the wrong strategy or simply implement it correctly. There are many micro-decisions in influencer marketing that can cause massive breakthroughs and others that break it. Someone else mentioned leveraging your...
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I like what Gene Dameron shared. Influencers can work, but it's soooo easy to choose the wrong strategy or simply implement it correctly. There are many micro-decisions in influencer marketing that can cause massive breakthroughs and others that break it. Someone else mentioned leveraging your own customers as your influencers. I am a HUGE advocate of that model!!! Crunch the numbers, know your cost of customer acquisition and the LTV (lifetime value) of your customers to know what you're willing to invest and invest in your own inner circle. This makes you have to rock at what you offer BTW:) You can get really creative and cause win-win-wins for all. ALSO, there's software systems that are SUPER simple to integrate with your CRM and your website like www.Synup.com
But remember, it's one thing to attain positive online reviews, it's another to know how to craft programs that monetize it! Love this topic! Erika
