There are a million tactics you can use to get your product in front of more people. The most important part of any marketing campaign is knowing, and being able to get your prospect’s attention and show them their problem you are going to solve.  “Health and wellness improvement” is vague and no one is jumping off their couch to improve their health.  Otherwise, they would go for a walk, go to the gym, etc.  

I would recommend looking at some of the WOW stories you have and see what changed for the users.  The real reason for their Wows can be a great basis for more engagement with others