I believe good customer service and word of mouth are the best way of making a statement about yourself. If you listen to and  learn about a customer's needs and use that to get them what they are looking for, then you have gotten the job done right. This will gain trust and get the word out that you are the one to reach out to. If you show  a customer that you have the knowledge and expertise they are seeking, you are making a memorable experience and they will let everyone they speak to know all about you and the services you supply.