This is a very challenging question because every business is different in how much information people want from you. The key to social media is consistency. On a Hockey Team, we owned we posted daily in-season because followers want to know what was happening with the team, as they are passionate about the sport and team. Our other business which is insurance for Spring Hockey Teams, Hockey Schools, Camps, Leagues, and Tournaments we post weekly and provide quality information on the business that helps people make decisions. Once again consistency is key.