You WOW the customer when you add value. You add Value by giving them solutions to there problems. If you are flower shop you can add value by creating an annual membership that enables them to have discounts, but also benefits to obtain flowers year-around for special occassions. You are anticipating the customers needs and taking the inconvenience out of the process which increases traffic and business revenue. Seek to add-value by solving the customers biggest inconvenience and they will be WOWED everytime!