About Us
Hello! My name is Greg. I'm a digital marketer and direct-response copywriter. š»
What does that mean?
To put it plainly ā I write things. š
What kind of things?
Well, that depends on the project...
But these days I mostly write:
- Blog posts / articles
- Guides
- Emails and
- Landing pages
I also create:
- Online advertisements
- Video scripts
- Content marketing strategies
- Visual content and
- Websites.
If you want to see some of my previous work or my certifications, you can check out my portfolio š¼
https://docs.google.com/document/d/1sdJIP40yFjV...
If you want to see what some of my previous clients have to say about me, you check out my Upwork profile (there are plenty of reviews there) š
https://www.upwork.com/freelancers/~0177a17b9c6...
And if you're interested in working on a project together, send me a message. I only work with a select group of clients at a time, so my availability is limited.
How We Got Started
I started my freelance business āConversion Copyā back in 2017.
One day I had a desire to become a "Freelancer" so I made a profile on Upwork and got started...
At first, I'd take any job I was offered.
In the beginning, it was a struggle. I didnāt have a plan and I wasnāt sure what I was doing.
But thankfully I've been able to stick with it this long. And now, my business is in a completely different place.
As a professional writer, that means I'm only taking on projects with real marketing budgets and real potential.
That doesn't just benefit me as a freelancer. But it benefits you as the client also.
You know that if you spend your hard earned money on my writing, you know youāre going to get top quality work.
So, if you're interested in working together on a project, letās make it happen. Reach out to me via message or call me M-F 12p-3p PST at the number listed.
I look forward to learning about your business.
- G.
The products and services we offer
Recommendations Received (4)
"Professional, knowledgeable and great customer service."
"I've worked with Greg and he is an exception writer! He is also easy to work with and timely. I..."
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"I've worked with Greg and he is an exception writer! He is also easy to work with and timely. I highly recommend!"
Products & Services
As a business owner, you know you need to post things on your social media accounts if you want to bring in new customers.Ā
When it comes to Conte...
Are you looking for a blog post that engages your readers, provides them with valuable information, and gets shared on social media?
That's so...
A sales funnel includes every step a person takes from prospect to customer and beyond.Ā
Typically these funnels start at a squeeze page. A sque...
Recommendations Given (1)
"Having worked with Carissa in the past, I can tell you that she has an incredible work ethic and..."
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"Having worked with Carissa in the past, I can tell you that she has an incredible work ethic and it shows. Just take one look at the websites that she makes and you'll know exactly what I'm talking about...
She's a talented web designer and all-around professional.
If you're looking for someone to help you build a luxury brand, an attractive website, or both, definitely reach out to Carissa first."
Recent Activity
A lot of these ideas are good. But it sounds like you need customers today and you can't wait...
If you have zero dollars to spend, then you need to spend more of your time.Ā
And you need to start by really figuring out what your business does for people.Ā
"IĀ help people with MS Excel and...
(more)
A lot of these ideas are good. But it sounds like you need customers today and you can't wait...
If you have zero dollars to spend, then you need to spend more of your time.Ā
And you need to start by really figuring out what your business does for people.Ā
"IĀ help people with MS Excel and other spreadsheet programs to do complex formulas, or rearrange data, or even automate certain data entry tasks" is okay, but how can we make it better? Simpler?
Think about the person you'd be working with... what kind of problems do they have?
Personally, as a business owner (BO) who uses excel to track my business expenses, I get frustrated when I'm setting everything up. Having to add in all the formatting... having to double-triple check that I got my formulas right (and most times I'm still seeing errors.)
That entire process is a pain in the ass. And it's something that I would pay money to solve.Ā
And that's me as someone who's pretty good with computers -- I'm not a hacker, but I get by.Ā
And when you think about it, creating these spreadsheets requires a lot of technical knowledge. I'd say a lot more technical knowledge than most BOs have...Ā
The BOs who kept up with technology are easier to sell and work with because they appreciate what you do and have an idea of the work that's involved.Ā
But I'd say most BOs don't understand what it takes to make these spreadsheets. They just see the spreadsheet and want to know why they should care.
Take what you do and make it so simple that there's no way a person wouldn't know what your business does:
"I make customizable spreadsheets for businesses so they can keep track of their most important data. Ā I make the spreadsheets entirely from the ground up so my customers never have to worry about the set-up process. I design the look of the spreadsheet. I add in all the equations you need to track your expenses. And I adjust the formatting so that everything's organized and the most important things stand out. All you have to do is plug in the numbers and the spreadsheet will do the rest."
I'd say that's a little simpler. A little easier to understand than the original. But it's not great. How can you make it better?
You'll want to do the same thing for complex formulas and rearranging data. Explain why it's important. Remember, most business owners don't understand the technical aspects behind it. So you need to keep it simple.Ā
What problem does a complex formula solve? Same goes for rearranging data. Why should I as a business owner care? How do those things help me?Ā
Once you figure out why a BO needs complex formulas and his data rearranged, you've got another hook.
As far asĀ other people'sĀ advice:Hindsight's 20/20 when it comes to Avatars -- maybe it could have helped you avoid this problem because then you'd know more about your customers and it would be easier to sell to them. But you should have a good foundation for an avatar after this, so you're all right...
You should definitely focus on a main problem. My example was a real problem that IĀ have as a business owner.Ā A problem that IĀ would pay to solve. That's something that would hook my attention and business owners like me who have a similar problem...
Cold calling's a good option when you've got no money and a lot time. Especially since a lot of businesses are still adjusting to the lockdown regulations.Ā
But if you can, I'd say try to set up a meet face-to-face. I don't know a better way to win a potential client than with a face-to-face meet.
If the thought of talking to someone about your business scares you, or if you're the type of person who doesn't like to "sell" yourself. There are some workarounds.Ā
That would be like calling on the phone. Sending an email. Writing a handwritten letter and dropping it off... (Hey, you got to do what you got to do. When you've got zero dollars to spend, you've got to get resourceful.)Ā
A few suggestions say things about paid advertising. It works but you don't have cashflow right now, so wouldn't worry about that yet...Ā
Jan had a few good hooks: "Can't tell if your business is making money?" "Need help getting ready for tax season?"...
Ada made some good points. So did Art...Ā
And I'm with Raul. We can only help so much until we have the specifics.Ā
Your business isn't too obscure. It just needs a little more thought.Ā
You got this.Ā
1 Reply
Find a hungry crowd.Ā
If you make hamburgers, you can take that literally.Ā
But if you sell anything else (beauty services, clothing, coaching/training, etc.), then you find yourself a hungry crowd:Ā a group of people that are looking for exactly what you have to sell. And then market directly...
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Find a hungry crowd.Ā
If you make hamburgers, you can take that literally.Ā
But if you sell anything else (beauty services, clothing, coaching/training, etc.), then you find yourself a hungry crowd:Ā a group of people that are looking for exactly what you have to sell. And then market directly to them.Ā
And also, if you're going to spend any marketing dollars, make sure you're potential prospects are using the platform you're advertising on.Ā
You wouldn't try to sell a product for 65+ y.o.'s on TikTok. And alternatively, you wouldn't advertise your grass-fed burger joint in a Vegan newsletter.
Old fashioned networking. It starts with having conversations with people. Finding out they own a business. And asking them if they need help with their marketing. That costs me zero dollars and a few minutes of the day. After we finish the first project, I ask them "what next?" until there's no...
(more)
Old fashioned networking. It starts with having conversations with people. Finding out they own a business. And asking them if they need help with their marketing. That costs me zero dollars and a few minutes of the day. After we finish the first project, I ask them "what next?" until there's no earth left to scorch. Then I ask if they know anyone else who might need my help. Best return for zero money down.