Bob Lansdowne from Bob Lansdowne Associates

Bob Lansdowne

Bob Lansdowne Associates

Pinehurst, NC
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About Us

About Us

We are a strategic marketing consultancy. We can help you solve your toughest problems and find new opportunities. The reason: More experience than any sane person should have. I’ve introduced Tostitos, helped grow AID Fishing Maps, turned around an advertising agency. I could go on...

My title is Chief Marketeer.

I handle projects myself, and may bring in independent talent with specialized skills as needed. Our work includes:

Strategic Planning – The right strategy is more important than a nifty idea. You need to have a strategic plan. We know how to do one.

Brand positioning – You may have heard of The Bread Spread (Miracle Whip) or “They Taste as Good as They Crunch” (Doritos). There are many other examples.

New Products – I had a key role in the launch of Nacho Cheese Doritos, Tostitos, Capri-Sun and a long list of others. I’ve worked on 89 launches with a 67.4% success rate.

Marketing Research – I partner with a strong, innovative research group. We use all methods. We don’t just follow numbers out the window. We’ll tell you what you need to know, even if it isn’t exactly what you want to hear.

Problem Solving – Maybe you have a problem that needs to be addressed. We’ve faced many problems and have the discipline and objectivity to help you solve them.

My point of view is shaped by a career combining corporate marketing, the advertising agency business and independent consulting. I believe that marketing solutions come from insight gained from experience solving problems.

I have worked with over 146 brands in 38 categories. This includes food, beverages, restaurants, retail, travel, golf, banking, automotive, media and entertainment. If you check out my profile on LinkedIn, you’ll find many of the brands and the results.

Yes, I am senior in age as well as experience. I keep working because I like to.

If you need help, I’ll work out a fair price that fits your needs.

Recommendations Given (4)
"Mike Rossi has been in the golf business for years, and currently is working as a sales..." Read more "Mike Rossi has been in the golf business for years, and currently is working as a sales representative for Lynx Golf in the US. He knows this business, and has the experience to successfully market Lynx Golf's products. Bob Lansdowne 214-280-5410 blansdowne@earthlink.net"
"I've stayed at the Pinecrest Inn, and eaten there since the '70's. They've made starting times..." Read more "I've stayed at the Pinecrest Inn, and eaten there since the '70's. They've made starting times for me for 36 holes for a whole week. I've had drinks with Dan Jenkins, and had the bartender give me a pair of Jack Nicklaus socks. I've hit chip shots into the hole in the target with Ben Crenshaw. He won. This is a place with no pretense and although I live here now, I'd eat there anytime instead of at the Carolina Inn. Bob Lansdowne"
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Recent Activity
How do you get a short article in local papers to thank and congratulate previous clients?
Bob from Bob Lansdowne Associates Answered this on July 10, 2019
I don't think you'll get an article, unless there is news. If there is, talk to an editor at the paper. You could also email the clients and thank them yourself, or run an ad in the paper thanking them. (more) I don't think you'll get an article, unless there is news. If there is, talk to an editor at the paper. You could also email the clients and thank them yourself, or run an ad in the paper thanking them.