Marketing funnel / email automation colleagues: what are you most excited about in our field that isn’t getting as much attention as it should?
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Standards and best practices are hot topics now. Which I feel will continue to raise awareness with clients and other potential customers. Here in the US we have an opportunity to prepare our clients and customers to be ready for our own GDPR which most say will be in a couple years. I feel all of these changes will force people to really raise the bar and produce quality content. Irresistible "top of funnel" stuff. It is going to be fun to be a part of an also to be a spectator! Bring it on!
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More answers from Shawn
Clover Creative Group's Services and Events
That's a really great point. I hope it creates that sort of wave of creativity. It sure seems like it has to. At first, I sort of had a different conclusion about that. The GDPR compliance scared people, confused them in a lot of ways. It shrugged a couple clients of mine the wrong way but to your point, once we took that educational moment to inform them of the changes we make to comply they were back in. Though, think about the amount of potential clients that have that same mind frame, never reaching out and us never getting to educate them -- lost business. I do think they'll circle back around once the GDPR things become super transparent for people to understand more easily.