What we do
Simply put, SMB technology companies must stay focused on the core value they bring to shareholders – innovation. Everything else is critical but it does not differentiate your company - these are contextual activities: Critical yes, but not your core focus! Lose focus and you lose innovation. Lose the edge of innovation and the statistics don’t look good
Our objective is to help you fill the gaps in those pesky CONTEXTUAL activities, which you must do well, but doing well does not differentiate you. Our best practices in those contextual activities helps you focus your valuable resources on the CORE activities that bring value to your shareholders.
accessAmerica gives SMB technology companies the “freedom to focus” on their business. We are a network of partners who provide best-practice services to help grow your company: Business Planning (research, modeling, business plans…), Marketing (research/viability, branding, websites, SEO...), Sales (lead generation, sales operations...), Professional services (contracts, project management, delivery...), Post implementation support, Private equity funding.
How we do it
They key question for every small business - “how do you grow your business.” The high level answer to that is simple: first you keep the profitable customers you have; then you attract new profitable customers. It’s only when you get down to ground level that it gets complicated. Our well-thought-out approach is designed not only to simplify the process of getting and keeping profitable customers, but to leverage your unique situation so that you do it better than the other companies that your customers might choose.
We have a methodology that is probably different from other marketing proposals that you’ve received. We believe in the “Ready, Aim, Fire” approach; most others begin with “FIRE” simply because it’s easier to sell “doing” than “thinking.” However, our experience is that the doing before or even without the thinking leads to wasted resources.
Our approach is in three phases: 1) Agreement on the Basics - why we do it the way we do, 2) The Marketing Viability Study - the part of the process that gives us answers and 3) The Next Steps – establishing a continuing relationship with us to implement the valuable insights of the Market Viability Assessment.
We’ve found that this step-by-step approach not only caps our client’s risk at each point, but forces all of us to fully consider the facts before charging into “doing.”