Is there a "go-to" resource, magazine or website that restaurant owners use to buy equipment, and get advice?
Answered by:
Mark Mehling (Mark@TakeControlMarketing.com)
Take Control Marketing
4053 Questions answered
Answered on August 2nd, 2019
Have you done the research to ensure you know the best 'delivery system' to get your compelling case to your ideal prospects?
Sounds like you are guessing what media to use.
That's actually backwards- and wastes a lot of money. It's costly to advertise to everyone nowadays, hoping you get prospects to talk to you.
And, even if there was a 'go-to' resource all your competitors are using, does that mean you want to swim in the same swamp as all your competitors?? Wouldn't you rather have a prospect's undivided attention?
Better to identify exactly who you want to sell to, exactly what you need to communicate to them, and then research the best way to get their attention with a compelling message.
Could it be a postcard driving them to your website? Maybe, research will tell you.
Could it be a magazine ad asking for a direct response? Maybe, research will tell you.
Could it be testimonial note on top of a letter recommending you? Maybe, research will tell you.
Could it be SEO improvements? Maybe, research will tell you.
I could go on for 100 solutions, but because I do not have any research, that would be guessing. Just as anyone here who recommends a media, without research, is guessing.
Generic answers get generic results- if any. It's in the research. Here is a testimonial about a guy with a business that wasn't seeing high enough conversions. I recommended one change. Here's what he said:
Sounds like you are guessing what media to use.
That's actually backwards- and wastes a lot of money. It's costly to advertise to everyone nowadays, hoping you get prospects to talk to you.
And, even if there was a 'go-to' resource all your competitors are using, does that mean you want to swim in the same swamp as all your competitors?? Wouldn't you rather have a prospect's undivided attention?
Better to identify exactly who you want to sell to, exactly what you need to communicate to them, and then research the best way to get their attention with a compelling message.
Could it be a postcard driving them to your website? Maybe, research will tell you.
Could it be a magazine ad asking for a direct response? Maybe, research will tell you.
Could it be testimonial note on top of a letter recommending you? Maybe, research will tell you.
Could it be SEO improvements? Maybe, research will tell you.
I could go on for 100 solutions, but because I do not have any research, that would be guessing. Just as anyone here who recommends a media, without research, is guessing.
Generic answers get generic results- if any. It's in the research. Here is a testimonial about a guy with a business that wasn't seeing high enough conversions. I recommended one change. Here's what he said:
After Mark consulted with me on risk reversal, I changed my offer completely, adding a 110% guarantee. I was doubtful this would work, but Mark assured me it deserved testing.
This one little change almost doubled the conversion from 2.1% to 4.05%. For the size of my business, it is a 5 figure increase. Thank you, Mark !
How did we do one little thing and get these results?
Research!
Mark
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