Brand Identity
A LOGO IS NOT A BRAND
Logos distill a complex set of ideas and messages into a simple icon—a mnemonic device that represents a set of values.
Of course such icons do not exist in isolation. A logo is one fragment within a broad system of meaning.
Every brand project we’ve worked on has included application. Applied branding helps bring a logo to life.
View more here: http://plazm.com/case-studies/branding/
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