Actually I've gone the other way.  I offer Education By Entertainment TV game show style programs designed to show people more about how they think so they can be safer, more productive and better communicators.  My programs are for A: Academics; B: Birthdays and Businesses; C: Celebrations, Conferences and Conventions.

I started out by offering one program, Games to Explain Human Factors, and over time have expanded largely because people have requested other programs (as I recall the first add on was in leadership development) and because I have seen additional markets for our programs (e.g., our programs are more fun than most parties -- which they are -- so the idea came up that we could offer our programs to make parties more fun...  Plus party time rarely conflicts with business or school hours).