About Us
We know great ways to build your brand and get you business that will help you do great things. We've done this for biopharma and energy companies, frozen fish and soft drinks, assisted living centers, brewers and distillers, non-profits, tool makers, real estate developers, utilities, retailers, and others. Talk to us about telling YOUR story.
How We Got Started
After 16 years of creating ad campaigns for major brands like Michelin, Pepsi, Labatt, and Washington Gas at other agencies, as well as developing the first websites of AT&T, John Hancock, and JC Penney, Greg Robertson founded PowerFlite Communications with two partners. It has evolved over the years to help businesses of all sizes build their brands and their companies across an expanding range of market options.
The products and services we offer
Recommendations Received (9)
"I have know Greg for many years and his company has always provided creative, timely and high..."
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"I have know Greg for many years and his company has always provided creative, timely and high quality work. I highly recommend Powerflite Communications. "
"Their Expertise in Positioning your company for Success!"
Products & Services
PowerFlite has been developing award-winning Consumer, B2B, and B2G advertising in every medium for over 30 years, including:
• Audio Ads for Broa...
To brand effectively, a great logo and snappy positioning line are just the beginning. Branding is about what people THINK of you. So PowerFlite wo...
From Brochures, Signage, Infographics, and Logos to Charts, Posters, Automobile Graphics, and Iconography, PowerFlite combines proven artistic tal...
Gallery
Recommendations Given (16)
"Barry Gordon is a very knowlegeable attorney who helped me organize my business as an LLC,..."
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"Barry Gordon is a very knowlegeable attorney who helped me organize my business as an LLC, familiarize me with practices I needed to follow, and protect my home. And I know several other small to mid-size businesses whom he helped in similar ways. He's also just a great guy – "a Mensch," some say. If you need a great attorney, or just a good one, you want Barry on your side. "
"Kevin Hallinan is a very bright, engaging guy who knows a lot about how you can close those sales..."
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"Kevin Hallinan is a very bright, engaging guy who knows a lot about how you can close those sales you need. He's also a genuinely great guy, so if you want more sales, contact him now. Right now. "
Recent Activity
If our experience across multiple social media outlets tells me anything it's that it's not a question of Facebook versus Instagram, it's a question of who you are targeting. If you are going after millennials, go with Instagram. If you are targeting adults 40+, go with Facebook. In-between,...
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If our experience across multiple social media outlets tells me anything it's that it's not a question of Facebook versus Instagram, it's a question of who you are targeting. If you are going after millennials, go with Instagram. If you are targeting adults 40+, go with Facebook. In-between, drill down into YOUR specific market. Of course, you can find examples that contradict that, but overall, it really is that simple.
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No, but I have a steady flow of people trying to sell me such a "system," as long as they get paid first. My clients/customers mostly come from current and past clients who are happy with our services. Would I welcome more business? Always. But it needs to be companies who genuinely understand...
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No, but I have a steady flow of people trying to sell me such a "system," as long as they get paid first. My clients/customers mostly come from current and past clients who are happy with our services. Would I welcome more business? Always. But it needs to be companies who genuinely understand what we can do for them, not just a long list of "prospects" who jump from one promise to another, looking for instantaneous results. We already have those in abundance.
What I do, at its core, is help solve my clients' problems. When the target audiences whom they are CERTAIN will buy from them are not buying from them, I help them figure out why and how to change that. When they want their public to think of them as George Clooney, but they are actually more...
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What I do, at its core, is help solve my clients' problems. When the target audiences whom they are CERTAIN will buy from them are not buying from them, I help them figure out why and how to change that. When they want their public to think of them as George Clooney, but they are actually more like George Costanza, I help them examine the problem, suggest solutions and, when I am lucky, also get hired to create and implement those solutions.
That's what you do, too, isn't it?
So, in terms of customer profiles, if I am interested in a company, the first and most important thing that I ask myself is, "What problems does this prospect have and how can MY skills help them overcome and win?" "What do they really need to get to the next level?"
From that point on, it's a matter of researching what they do, what makes them different, what's great and not so great about them, whom their competitors are, and how serious they are about changing where they are. After all, until a company is serious about changing their own fortunes, you're not going to be able to do anything for them.
This has worked for me in the consumer goods industry, the pharma & biotech industry, health care, technology, and professional services.
And here's the thing: Once you answer all of the above, your information goes from being a Customer Profile to being an honest, in-depth conversation you can have and repeat with all parties involved, even long after you have their business.
Best of luck to you, Jeanne.
Don't focus on price, focus on value –- YOUR value -- by demonstrating that it will benefit them to have your knowledge working for them. Knowledge that they're not going to have access to via a gecko on TV.
You can do that a few ways, but point out slightly unusual examples of what happens...
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Don't focus on price, focus on value –- YOUR value -- by demonstrating that it will benefit them to have your knowledge working for them. Knowledge that they're not going to have access to via a gecko on TV.
You can do that a few ways, but point out slightly unusual examples of what happens when someone (1) has the wrong insurance coverage and it costs them, (2) doesn't have enough coverage and is surprised when something happened, (3) has appropriate insurance, but would be better off NOT submitting a claim in certain circumstances, and so on. But the point should be to inform, not to sell. When you share valuable insights with customers, you are a trusted asset, but when you "sell" to them, you are just another salesperson.
For example, I'll bet a lot of your auto insurance customers choose to not buy the insurance offered by rental car companies when they rent a car, saying to themselves, "Hey, my car insurance policy covers this...why pay for their insurance?" Well, you could point out to them that if they wreck a rental car, often they will not only have to pay for repairs to the car, but they may also have to pay for every day that the wrecked car is not available to rent – a cost that their policy probably doesn't cover. THAT is information that has real value, and if it comes from you, they will see you as a resource worth paying a little extra for. And you probably know a lot more other tidbits that would prove your value over and over via emails, quarterly letters, events, social media posts, ads, and so on.
Best of luck with it.
First I worked for other people's ad agencies for 16 years. This gave me lots of experience developing TV and radio spots, print ads, direct mail, and other marketing for large brands like Michelin, Pepsi, Gorton's, Logitec, Ryland Homes, Fidelity Investments, and so on, as well as smaller...
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First I worked for other people's ad agencies for 16 years. This gave me lots of experience developing TV and radio spots, print ads, direct mail, and other marketing for large brands like Michelin, Pepsi, Gorton's, Logitec, Ryland Homes, Fidelity Investments, and so on, as well as smaller brands. It allowed me to continually improve my creative skills and strategic judgment. Eventually, however, it also led to spending most of my time managing people, instead of doing creative work, as well as being required to present to clients others' work that I did not truly believe in.
That's when I went out on my own, at first just freelancing for still other agencies, but eventually forming my own branding, advertising & design firm focused on helping companies eager to shake things up. It's now been over 22 years of the ups and downs that many business owners go through – and I have certainly made my share of mistakes – but every time I help a client reinvent themselves or take their brand to the next level, I know I made the right choice.
The truth is, Errol, that without knowing more about your technology business, any recommendations I or anyone else would make would be more about promoting our services than about promoting your business. After all, how does ANYONE instantly know where and to whom your business should be...
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The truth is, Errol, that without knowing more about your technology business, any recommendations I or anyone else would make would be more about promoting our services than about promoting your business. After all, how does ANYONE instantly know where and to whom your business should be promoted – whether your industry is technology or…chiropody, for that matter – without understanding exactly, precisely what advantage it is that you provide. Frankly, they don't. And I don't either. If you want to do FREE, then go for it and leave us all alone. Oh, and grow the hell up. But if you actually care about your business, then act like an adult and give us or one of these other PROFESSIONALS a call. I expect it will be the former. Cheers.
