About Us
We are the only radio group in Minnesota who reaches from Albert Lea to Alexandria including the Twin Cities with the same programming across 3 signals. We call this station BOB FM playing classic country and country music from when country dominated every market in America.
We also oen and operate heritage AG Talk KASM from Albany Minnesota that still serves the Agricultural Community as it should be served.
How We Got Started
This company has evolved from a family operation (still family owned) in Princeton to what it is today. We reach a vast audience and reach those audiences with advertising messages that are effective.
The products and services we offer
Products & Services
We meet with clients and prospective clients and asses needs, challenges and objectives and consult with creative solutions to meet those challenge...
Recommendations Given (8)
"Great family to do business with. Well established name in the car business in St. Paul for many..."
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"Great family to do business with. Well established name in the car business in St. Paul for many many years. Perhaps you remember Long Cadillac? Same family. "
"Take a look at their client list and how successful their clients are. Only hire this agency if..."
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"Take a look at their client list and how successful their clients are. Only hire this agency if you're ready for extreme results. Direct response is their forte and nobody does it as well as they do."
Recent Activity
Do a trade with a radio station where you can swap space for air time and brand your paper as the place to advertise for a low cost. Also use your paper to promote you're a great place to advertise at a low cost. Tout your circulation and penetration and then get quotes from happy advertisers to...
(more)
Do a trade with a radio station where you can swap space for air time and brand your paper as the place to advertise for a low cost. Also use your paper to promote you're a great place to advertise at a low cost. Tout your circulation and penetration and then get quotes from happy advertisers to use as testimonials.
1 Reply
Facebook. Facebook ads drive people to listen to our station.
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Facebook. Facebook ads drive people to listen to our station.
You need to find an insider who will be your coach to their structure inside the corporation. Learn their needs, learn their challenges then develop ideas or success stories you have had with other clients and share that success and ask if you can do the same for them. Help others get what they...
(more)
You need to find an insider who will be your coach to their structure inside the corporation. Learn their needs, learn their challenges then develop ideas or success stories you have had with other clients and share that success and ask if you can do the same for them. Help others get what they want and you will get what you want. Get that inside coach.
1 Reply
The absurdity of that statement deserves no answer.
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The absurdity of that statement deserves no answer.
Dear Terrified,
Ask yourself if you like meeting new people and talking with them. If the answer is a resounding NO, the get out the sales business. Discover where your strengths lie, and choose that as a path.
If the answer is YES, then get out of the sales business. What I mean by that is...
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Dear Terrified,
Ask yourself if you like meeting new people and talking with them. If the answer is a resounding NO, the get out the sales business. Discover where your strengths lie, and choose that as a path.
If the answer is YES, then get out of the sales business. What I mean by that is get into the RELATIONSHIP business and be a problem solver. Start by meeting people. Then learn about what they do and discover how your product/service can help them solve their pain and problems. Learn about what they are trying to accomplish and help them do that with what you offer.
It is possible that this is a mindset issue. If you are determined to help people solve their problems, then the income will follow. If, you are approaching every relationship "just to get the sale," this is going to be very difficult for you.
Best to You,
Brad Clark, General Sales Manager, Total Country BOB-FM (KLCI-FM, KDDG-FM, KBGY-FM Minneapolis/St. Paul)
It's nice. Rather ad intensive, thought of raising your rates or selling more 1/2 pages than 1/4? Threw me off to have pages 2-4 all ads.
Love the editorial, really looks good. Content is a winner.
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It's nice. Rather ad intensive, thought of raising your rates or selling more 1/2 pages than 1/4? Threw me off to have pages 2-4 all ads.
Love the editorial, really looks good. Content is a winner.
1 Reply
Sorry I do not.
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Sorry I do not.
don't take this the wrong way but you get up out of your chair and you go talk to businesses who are trying to reach women through products and that are obvious choices for the demographic this is a very rudimentary process that requires work they don't come to you you've got to establish the...
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don't take this the wrong way but you get up out of your chair and you go talk to businesses who are trying to reach women through products and that are obvious choices for the demographic this is a very rudimentary process that requires work they don't come to you you've got to establish the relationship and go find them.
Substantial discounts, bogo, buy 1 get one 1/2 off, or a specific reward as a CTA
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Substantial discounts, bogo, buy 1 get one 1/2 off, or a specific reward as a CTA
No. If you know what print piece will deliver your target audience and you have a worthwhile CTA without an ad that is too texty it still works. Challenge your print rep to bring out ideas that will help you convert their readers into your customers. Most print reps are only selling real estate...
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No. If you know what print piece will deliver your target audience and you have a worthwhile CTA without an ad that is too texty it still works. Challenge your print rep to bring out ideas that will help you convert their readers into your customers. Most print reps are only selling real estate in their publication. 1 in 10 can give you an idea.
When doing print look for:
Premium Placement
Targeted content you can be near.
A deal.
You get those 3 things you're good.
Our Recognition
