How much should I budget for marketing?
Answered by:
Generally, 10 percent of revenue is a good benchmark, but it depends on a few factors. Before you do anything or spend ANY money, get your message CLEAR. If the message isn't right, nothing will be—even if you have Mike Bloomberg's giant budget. :)
1 Reply
Shawn Simmonds
from Paw Prints Screen Printing, LLC
That's the same statistic I've heard. Up to 10% of your revenue.