Well, the best way to market anything in 2020 is to know the customer you want to reach, what problem you solve for them and state that clearly in your communications.  Messaging is ALWAYS first in marketing.  It cannot be skipped nor can you just "come back to it."  Start with your message -- build out from there.  Bad marketing comes from building a house with no foundation.  I can help you in a cost-effective way if you want.