How much time do you spend researching the competition? If you don’t know what you’re up against, how can you convince them to use your product over your competitors?
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I completely understand where you're coming from, those of you saying that it's more important to show the value that you bring. In fact, that's kind of how we see it at the company I work for. To be honest, I've spent far more time researching what our client's competition is doing, than I on our own competition.
Coming from a marketing standpoint, we really do need to see what they are up against in the digital arena; so that they can outperform them online.
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