Anthony Fasone from Fasone West Marketing & Advertising

Anthony Fasone

Fasone West Marketing & Advertising

Products & Services
We have proven success in internet infrastructure development and any and all online digital advertising platforms and media.
Fasone West Marketing & Advertising provides email marketing strategy and support for businesses of any size. Improve your email engagement and res...
Content is king, but content creation is a lot of work. Fasone West Marketing & Advertising specializes in content creation to grow your website tr...
Recommendations Given (13)
"Fantastic customer retention email program! Also contributes to SEO. It's a two-fer. Highly..." Read more "Fantastic customer retention email program! Also contributes to SEO. It's a two-fer. Highly recommended."
"Good product, on time, every time."
Recent Activity

Anthony from Fasone West Marketing & Advertising Answered this on August 29, 2020
4 Simple Rules of a Winning Ad Campaign: 1)  Be consistent.  You can't gauge performance or success on a "single-shot" campaign. "Frequency" is key to inspiring action and achieving advertising success.  It generally takes 60-120 to fairly test any campaign. 2)  Don't underspend.   It's better... (more) 4 Simple Rules of a Winning Ad Campaign: 1)  Be consistent.  You can't gauge performance or success on a "single-shot" campaign. "Frequency" is key to inspiring action and achieving advertising success.  It generally takes 60-120 to fairly test any campaign. 2)  Don't underspend.   It's better to overspend by 20% than underspend by $20 because your message has to achieve "critical mass" with your target prospects to have any chance of breaking through and inspiring action.  Overspending may result in a slightly lower ROI, but if you underspend, ROI is guaranteed to be ZERO.   3)  Don't spread your $ too thin.  Be dominant in 1 medium or platform before adding a second. "Own" something! if your budget allows.    4)  Have a great message.  There's nothing like a bad product or offer to destroy a great advertising campaign.  The message must be strong and/or unique enough to overcome human inertia and inspire action. For more information, call Fasone West at 916-235-9293, x. 1.

Anthony from Fasone West Marketing & Advertising Answered this on February 18, 2020
ALL advertising works.  The question is: does a specific media or tactic work and produce ROI for your unique business, product and budget?  Fasone Advertising has 10 years in Sacramento and over 40 in the Midwest figuring out exactly that for our clients... many of which have been with us since... (more) ALL advertising works.  The question is: does a specific media or tactic work and produce ROI for your unique business, product and budget?  Fasone Advertising has 10 years in Sacramento and over 40 in the Midwest figuring out exactly that for our clients... many of which have been with us since our founding (1976 in Kansas City, MO and 2009 in Sacramento).  If you'd like the benefit of our experience, visit our websites at FasonePartners.com and/or FasoneWest.com.  

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