While it took decades to get to this point, it was time-consuming, and takes dedication and passion, integrity and honesty, and doing everything possible to exceed expectations, to realize virtually every new customer from referrals and word of mouth.

20 years ago the actual work involvement time as a DJ took 6-8 hours. Now our work time involvement in each DJ job takes more than 30 hours for our DJ Entertainers

It took literally hundreds of bridal shows, magazines, phone books, boutique shows and thousands of wasted dollars to get leads and new customers, only to find that our over-the-top performance and high standards is reaping more free referrals and positive leads than all of the advertising ever did for us.

Just doing a good job with average performances, you know the expected minimum with the "hey, great job" compliments, never brought the referrals we wished for.

Spending more "time" in planning, and per-job prep, interactive performances, and doing countless (226 of them, yes, we counted) performance steps, we are receiving more positive direct referrals that in turn generate more business.

Word of mouth takes us more time to "earn" a referral, but those referrals almost always turn into new business.