About Us
In addition to having successfully led, hired, served, placed, treated, coached, managed and mentored individuals in a wide variety of situations, roles and occupations, my qualifications include:
• 40 plus years of leadership and entrepreneurial experience
• BA in Sociology from the University of California, Los Angeles
• MA in Occupational Therapy from the University of So, California
• Marketing Certifications from UCLA Anderson School of Business, and …
Recommendations Received (43)
"Karen is a super professional consultant I am recommending her based on word of this through our..."
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"Karen is a super professional consultant I am recommending her based on word of this through our local network."
"The Malibu Times is a treasure to the people if Malibu. Karen and Arnold York help our community..."
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"The Malibu Times is a treasure to the people if Malibu. Karen and Arnold York help our community unite with an excellent resource for all of us!"
Products & Services
Malibu Times Weekly Newspaper, Malibu Times Magazine Quarterly and 24/7 websites for both with great content, readership and stats
Newspaper, Magazine, Website and social media advertising and marketing to Malibu and adjacent areas
Need a better option than Craigslist? Place classified ads in The Malibu Times to list your goods or services with a trusted publication. Serving t...
Recommendations Given (31)
"A true professional. Smart. Experienced. Creative. Knows his business and yours. Highly..."
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"A true professional. Smart. Experienced. Creative. Knows his business and yours. Highly recommended. "
"Extremely capable and knowledgeable. Excellent service. Highly recommend "
Recent Activity
Paid Advertising should be an important part of your marketing budget - BUT only if it is carefully crafted, targeted,tracked and supported with online access (include your web address in every add and make sure that your online advertising links to your website). Frequency is also very...
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Paid Advertising should be an important part of your marketing budget - BUT only if it is carefully crafted, targeted,tracked and supported with online access (include your web address in every add and make sure that your online advertising links to your website). Frequency is also very important. You want your message to be in front of your prospects repeatedly - one week they may or may not be interested and the next week they may be in purchasing mode - if your ad isn't there - you've wasted your money. Know your purchasing decision maker's reading habits be they general or business specific. What are their "hot buttons" (price, convenience, service, new solutions...)? Let them know how your product or service meets their needs and don't bury this message in heavy copy. Test. Not every message or placement will bring you the same results. Invest and test. And calculate how many new customers you need to respond to the advertising in order generate return on your advertising investment? Often, it is only one or two, especially if they become repeat customers. You should expect your ad account exec to work with you to make sure that your ad placement, frequency and message are maximized. They want you to be successful - if you are they are!
It is best to use a mix of media including social but planning should include 3 things:1. long and short term objectives 2. Target market knowledge and 3. Accountability. In all advertising the key phrase is reach and frequency and remember what the great David Ogilvy said: stress benefits not...
(more)
It is best to use a mix of media including social but planning should include 3 things:1. long and short term objectives 2. Target market knowledge and 3. Accountability. In all advertising the key phrase is reach and frequency and remember what the great David Ogilvy said: stress benefits not features.
Not at the mom
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Not at the mom
Business is good. Could be even better. Print Journalism combined with a robust on line and social media presence seems to be working.
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Business is good. Could be even better. Print Journalism combined with a robust on line and social media presence seems to be working.
