That depends upon the objective of your marketing. If the goal of marketing a law practice is to make as much money for the law practice is possible, I run into a problem.

Law, like medicine and the priesthood, is one of the healing professions. That is particularly true in my case, because I am a divorce and family lawyer. I practice law as my livelihood, but if my top priority is making money before taking care, I am failing as a lawyer (and as a person people believe they can trust to take care of them).

I struggle with the role of marketing in a lawyer's practice. I need and deserve to get the word out about the valuable services I can provide, but so much of marketing is, frankly, lies and deceit. We all know it. Marketers and their clients find ways to justify it, but in the end, much of what we consider to be effective marketing (at least in the short term) consists of lies and deceit. Manipulating people.

At the risk of sounding sanctimonious, I value the Golden rule and good character above how much money I can generate as a lawyer. I believe good people and good marketing can co-exist, but I have yet to crack that code. Part of the problem is finding a marketer with the ability to believe that good marketing need not employ lies, deceit, and cynical, self-serving manipulation to be effective.