Do not think about what you believe business clients want to know. Unless you are incredibly humble and creative (two things lawyers rarely are), your own ideas will usually bomb.

Instead, offer to meet with a few potential business clients over lunch (they pay) for an hour. Listen (commenting only as needed to keep your guest speaking freely and honestly) and then take notes of all the stupid, frightened, serious, surprising, repeated questions he/she asks and comments he/she makes says and asks and you'll have the best survey material. Most issues deal with money, time, and reputation.

Then promise to answer all of the questions posed during the lunch meeting in an email you send within 24 hours of the lunch meeting. Offer to do this monthly with your go-to group of representative potential client and actual clients. You will soon be revered for your uncanny sense of how well you understand the real concerns of business owners and managers.