I kind of agree.  But because of our nature and atmosphere these days, it's the same at television, the more we see, see again and continue to see, we unfortunately subconsciously tend to think of them whether we want to or not.  It's what's etched in our minds in this "now" society.  So, to compete and stay relevant, we must pay attention and pay up.  I hope this helps a little.  It was kink of eye opening to me as I typed it.  Happy New Year!