Paula Roberts/Aqua Community Relations Group, San Diego, San Diego CA

Paula Roberts

Paula Roberts/Aqua Community Relations Group, San Diego

Our Spotlight Recommendation
“Paula Roberts is an exceptional business leader, consistently demonstrating empathy and reliability in her interactions. Her ability to forge immediate rapport, coupled with her effective...” Read more “Paula Roberts is an exceptional business leader, consistently demonstrating empathy and reliability in her interactions. Her ability to forge immediate rapport, coupled with her effective leadership and communication skills, make her a valuable asset to any team. Paula's success in a male-dominated industry is a testament to her active and perceptive approach. She comes highly recommended for her outstanding contributions and leadership qualities.”
– Genipha Backoulou Sabounie Skincare
About Us

Aqua Community Relations Group is a small, woman-owned, communications consulting firm founded in 2009. The firm provides outreach and public engagement services to local governments in and around San Diego, CA.

How We Got Started

Aqua Community Relations Group grew out of Paula Roberts’ experience leading communications for water and planning agencies. Paula leads each project team, assembling a top-notch group of experienced colleagues for each contract.

Products & Services
Outreach and Engagement Planning by Paula Roberts/Aqua Community Relations Group, San Diego
Identify the people and organizations that need to know about your project or program, and make sure they are kept informed or engaged from start t...
Outreach and Community Liaison Services by Paula Roberts/Aqua Community Relations Group, San Diego
You can trust us with your reputation!  For more than a decade, Aqua Community Relations Group has helped governments and their contractors connect...
Recommendations Given (145)
"Jason has a track record of leadership in the stormwater field. He is an innovator who provides..." Read more "Jason has a track record of leadership in the stormwater field. He is an innovator who provides reliable products that help contractors comply with regulations and keep their jobs moving."
"Kurt graciously volunteered his time to speak to the San Diego Alliance. He encouraged us, as his..." Read more "Kurt graciously volunteered his time to speak to the San Diego Alliance. He encouraged us, as his listeners, to believe in ourselves and step outside of our comfort zones to achieve more. To hear the details, I recommend you check out one of his presentations, books, or coaching products. Kurt has an energizing style and lots of great stories, so I know you won't be bored!"
Recent Activity

Paula from Paula Roberts/Aqua Community Relations Group, San Diego Answered this on February 10, 2024
What  a great way to highlight member success, Chuck! Kate’s example can inspire any fellow members! (more) What  a great way to highlight member success, Chuck! Kate’s example can inspire any fellow members!
1 Reply

Paula from Paula Roberts/Aqua Community Relations Group, San Diego Answered this on September 11, 2023
Stacey is great. I'm sure you'll love her book! (more) Stacey is great. I'm sure you'll love her book!

Paula from Paula Roberts/Aqua Community Relations Group, San Diego Answered this on April 11, 2023
If you haven't yet solved the issue, I suggest you post this on the Web Heads United Group https://www.alignable.com/grou.... There are some great technical wizards in the group. Or come to the Group's Q&A session, where you can speak to experts in breakout rooms every other week. I think... (more) If you haven't yet solved the issue, I suggest you post this on the Web Heads United Group https://www.alignable.com/grou.... There are some great technical wizards in the group. Or come to the Group's Q&A session, where you can speak to experts in breakout rooms every other week. I think they're  posted here: https://www.alignable.com/grou...
1 Reply

Paula from Paula Roberts/Aqua Community Relations Group, San Diego Answered this on September 20, 2022
My position on images is that they must add to or reinforce the message. But keeping in mind that a picture tells 1000 words, images can add a great deal. Of course, you have to also understand that branding is much more than a logo. (more) My position on images is that they must add to or reinforce the message. But keeping in mind that a picture tells 1000 words, images can add a great deal. Of course, you have to also understand that branding is much more than a logo.
1 Reply

Paula from Paula Roberts/Aqua Community Relations Group, San Diego Answered this on September 03, 2022
What a great event, Sue! I'm with you -- it's truly fun and awe-inspiring to get to know my fellow Alignable members. We loved having you at our meeting in San Diego, and I look forward to seeing you again in Oceanside. Please keep SoCal on your itinerary!!! (more) What a great event, Sue! I'm with you -- it's truly fun and awe-inspiring to get to know my fellow Alignable members. We loved having you at our meeting in San Diego, and I look forward to seeing you again in Oceanside. Please keep SoCal on your itinerary!!!

Paula from Paula Roberts/Aqua Community Relations Group, San Diego Answered this on June 30, 2022
A very dynamic duo, and a great example for us newbies to follow! (more) A very dynamic duo, and a great example for us newbies to follow!

Paula from Paula Roberts/Aqua Community Relations Group, San Diego Answered this on June 06, 2022
Several social media experts suggest using blogs to drive your social media content. A decent blog (because they're supposed to be meaty) can give you 7-10 excerpts that you can post to social media and drive people to your website to read the blog. The key is to make it worth their while once... (more) Several social media experts suggest using blogs to drive your social media content. A decent blog (because they're supposed to be meaty) can give you 7-10 excerpts that you can post to social media and drive people to your website to read the blog. The key is to make it worth their while once peole arrive. Good luck!

Paula from Paula Roberts/Aqua Community Relations Group, San Diego Answered this on June 04, 2022
Elevator pitches is a great group. Lots of good discussions. Bravo! (more) Elevator pitches is a great group. Lots of good discussions. Bravo!

Paula from Paula Roberts/Aqua Community Relations Group, San Diego Answered this on April 10, 2022
I’m so sorry to have missed your San Diego event. Would love to know next time you’re near by. And to connect with a San Diego alliance! I’ll be in Monterey part of the week, if you’re near there. (more) I’m so sorry to have missed your San Diego event. Would love to know next time you’re near by. And to connect with a San Diego alliance! I’ll be in Monterey part of the week, if you’re near there.
1 Reply

Paula from Paula Roberts/Aqua Community Relations Group, San Diego Answered this on January 25, 2021
The most important part of  a branding effort is identifying your offerings, your values, and your ideal customers. For me, an effective brand connects these, and its tagline explains how. Accordingly, my first step is helping the client understand and describe the three key elements. (more) The most important part of  a branding effort is identifying your offerings, your values, and your ideal customers. For me, an effective brand connects these, and its tagline explains how. Accordingly, my first step is helping the client understand and describe the three key elements.

Our Recognition (6)

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