SoCal Queen, La Jolla CA
Benthe Fahr from SoCal Queen

Benthe Fahr

SoCal Queen

San Diego, CA (La Jolla)
Highly Recommended
Apparel & Clothing Accessories
Apparel & Clothing Accessories
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About Us

This store has been my dream for many years and I am so happy to share it with you.

Life is too short for boring clothes, or clothes that make us feel anything less than wonderful when we put them on to face the world. At SoCal Queen we encourage you to go out and be the best you, you can be! I've found certain outfits have made this easier for me and I hope you find yours here.

We offer local artist's one of a kind accessories and artwork, because for years I have witnessed so many talented local people that had few forums to display their creations. I especially thought of the wonderful visitors to our area that leave with souvenirs made in foreign countries and think it will be much more of a keep sake if it is from here.

I am excited to curate the fashion you find here, being a "plus-size" woman myself. I have found it difficult to shop and be satisfied with the selection in chain and dept. stores. I have long felt that life is too short to wear ugly clothes, or clothes that didn't help me feel my best, but my wardrobe was getting awfully small as I found it more and more difficult to find styles I felt good in. I hope I can help eliminate that issue for you.

How We Got Started

I had worked in retail for over 30 years, left for a few years and found fashion in my size disappearing from dept. stores, and specialty boutiques closing. I knew the designers were still out there, so here we are <3

The products and services we offer

Speciality Retail Jewelry & Watches Store Art Events Accessories Women's Clothing Store Businesses Show all 7
Products & Services
Artistic Womens Clothing Sizes 12 & Up
Artistic Womens Clothing Sizes 12 & Up by SoCal Queen
Shown is the Parsley and Sage Myra Vest - designed in collaboration with the fabric artists from Art of Cloth. Available in 1X-3X, and yes it has p...
Artwork Created by Local Artists
Artwork Created by Local Artists by SoCal Queen
Shown is Sphere-2 from Local Artist Christopher Castle / C Castle Arts, it is available in a limited signed edition in museum quality giclee on can...
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Recommendations Given (7)
"Professional, experienced, trustworthy, with amazing service. Exactly who you want to work with...." Read more "Professional, experienced, trustworthy, with amazing service. Exactly who you want to work with. Not a thing I would change to make it better."
"It's just the best Mexican food within 100 miles and it's only a block away!"
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Recent Activity
Would you ever promote your competitor?
Benthe from SoCal Queen Answered this on July 13, 2018
Yes, I do it all the time, though I don't really have an exact competitor - my shop tends to carry items you can't find in other stores. It happens often when someone is looking for something I don't have, for example we have Joseph Ribkoff designs, but we only carry the women's sizes, when I... (more) Yes, I do it all the time, though I don't really have an exact competitor - my shop tends to carry items you can't find in other stores. It happens often when someone is looking for something I don't have, for example we have Joseph Ribkoff designs, but we only carry the women's sizes, when I have a smaller women come in because they recognize the line, I am more than happy to send them to La Donna, a shop just two blocks away, because they ave the missy sizes. Or when I'm out of a size and I know another shop that carries the same line, I'll even call to see if they have it in stock and ask them to hold it for my customer. This used be done as a matter of course, it's called customer service, which is not a counter for a customer to have to walk up to and be ready for a fight, it is a way to service your customer, to show your skills as a sales person and not a clerk, and I believe it is how small businesses can outshine the rest when we practice and train these skills that are sadly becoming a lost art.
One thing that makes you better than your competitors?
Benthe from SoCal Queen Answered this on November 30, 2017
I don't really feel like we have any competitors. I suppose there are stores that have women's plus sizes, even Target, but being a boutique we curate a collection from designers world wide to offer more artistic pieces that can't be found in many other stores. In fact none in La Jolla. We also... (more) I don't really feel like we have any competitors. I suppose there are stores that have women's plus sizes, even Target, but being a boutique we curate a collection from designers world wide to offer more artistic pieces that can't be found in many other stores. In fact none in La Jolla. We also have a beautiful collection of accessories and artwork, all created by local artists here in San Diego, many of which are one of a kind pieces, offering a wonderful uniqueness in shopping local, appreciated by both vacationers and our local clientele
How to Deal With Pricing Issues ?
Benthe from SoCal Queen Answered this on October 27, 2017
Hi Thomas, I'm not sure what kind of business you are in, but I own a women's clothing store that leans towards the high end, and have managed retail establishments mostly high end, for more than 30 years. So this is old hat. One thing that can make this very easy is to have a rewards program.... (more) Hi Thomas, I'm not sure what kind of business you are in, but I own a women's clothing store that leans towards the high end, and have managed retail establishments mostly high end, for more than 30 years. So this is old hat. One thing that can make this very easy is to have a rewards program. Then when the customer asks if something can be marked down or discounted, the reply can be "Everything can be, we offer a rewards program to always thank our loyal customers and when you get XXX Points you get XXX Rewards Certificate, that can be used on your choice of whatever because we very much appreciate you shopping with us!" and if when you or staff says this with sincerity and enthusiasm it can be a great sale. Without a rewards program it can be tougher but what has worked for me is just a gentle reminder that you get what you pay for - the emphasis on gentle so as not to sound flip. Often I'll get someone in that freaks on $49 for a cotton top, which is our starting price point. They usually say something to the effect " I can get a cotton top at Koles for $7!" my response is "You sure can, but I'm sure you realize that there are many grades of cotton, just like there are many cuts of meat - you can get a steak at the sizzler, and it's edible but you can get a steak at Ruth's Chris and it's unforgettable" Then suggest they try it on. I also remind them that what we sell are investment pieces - timeless styles that can stay in a wardrobe lineup much longer than trend, and the value...etc. The most important for me is to sell from brands and designers I believe in and then try to remind the customer she's worth it. I hope this helps, Benthe

Our Recognition

We're highly recommended by locals on Alignable

Highly Recommended

By 5+ Local Business Owners!