About Us
Small Business Marketing Experts. We are available, friendly, and experienced. If you need more business, we can promote you through many different channels including PPC, SEM, social Media, print and more.
The products and services we offer
Recommendations Received (4)
"Dave does our advertising and website , he does a great job has low prices and good costumer..."
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"Dave does our advertising and website , he does a great job has low prices and good costumer service."
" I have been a client of Dave white since 2011 and I find that he is very cooperative and..."
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" I have been a client of Dave white since 2011 and I find that he is very cooperative and sincerely interested in your business well-being I would definitely definitely highly recommend him "
Products & Services
We build fast responsive websites with integrated SEO optimized for business, social media and PPC campaigns.
We build highly targeted search (SEM) and display ad campaigns to get your business new customers fast.
We do not have printing presses, but do do print design, that is preparing files for print. There are many different types of printing and each job...
Recommendations Given (6)
"Sound Image has been a top provider of quality sound reinforcement for the entertainment industry..."
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"Sound Image has been a top provider of quality sound reinforcement for the entertainment industry for more than 30 years. I had the privilege to work with them in the past and saw first hand the professionalism and can do attitude that make them an industry standout."
"This is a great local business that provides top quality spa services near your home or office."
Recent Activity
What is most important is not to pay too much or for things that will do little to help your business. Hire an experienced marketing person who can build a website, do SEO and set up PPC and social media. Make sure that page copy matches frequently searched terms and the site is properly indexed...
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What is most important is not to pay too much or for things that will do little to help your business. Hire an experienced marketing person who can build a website, do SEO and set up PPC and social media. Make sure that page copy matches frequently searched terms and the site is properly indexed by search engines. Be sure to claim Google My Business page as well as Yelp and other listings. There are really too many details for a non-professional so trying to do it yourself will lead to frustration.
Funny that the same good rules that you use for SEO and to make a site easily translated by Google Translate, meet the requirements for ADA, that is making everything text. We have long known that it is a bad idea to put text into images, and PDF files do not get crawled by search engines. In an...
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Funny that the same good rules that you use for SEO and to make a site easily translated by Google Translate, meet the requirements for ADA, that is making everything text. We have long known that it is a bad idea to put text into images, and PDF files do not get crawled by search engines. In an age of all kinds of plug ins and animations, the simple approach is still the best. Text, images without text, and no speed robbing scripts. A simple way to find out if your site is good with search engines is
https://www.thinkwithgoogle.com/feature/testmysite/
An often overlooked aspect of website design is speed. Page load speed has become a major issue because of the shift to mobile devices. Also, Google now rates sites based on speed. Unfortunately, many business websites were built with WordPress which often carries a huge speed penalty because of...
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An often overlooked aspect of website design is speed. Page load speed has become a major issue because of the shift to mobile devices. Also, Google now rates sites based on speed. Unfortunately, many business websites were built with WordPress which often carries a huge speed penalty because of the large number of files needed to load a page. Also, WordPress generates pages on-demand, so if the server is slow producing the support files, the page can take too long to load. I have seen a websiste that took 28 seconds to load that when rebuilt with static code loads in under 3 seconds. Google has a speed test for you to check your website: https://testmysite.thinkwithgo... Also, if you want detailed reporting on which resources are causing the problem you can use https://tools.pingdom.com/ . We use only hand coded HTML, CSS and JavaScript to build web pages which load very fast and are fully responsive. (mobile friendly) All of the best SEO, good page content, great images, video etc. is meaningless if your site visitor clicks away because your page took too long to load. See http://davewhitemultimedia.com
It's 5:00 p.m. Friday and you have yet to complete an important task. Do you stay an extra half hour on your time or wait till Monday morning?
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It's 5:00 p.m. Friday and you have yet to complete an important task. Do you stay an extra half hour on your time or wait till Monday morning?
Once upon a time sales people were admonished to "close the deal". I have always felt that was a bad approach because it objectifies the client. I believe instead that relationship building is the best approach to any sales and marketing endeavor. You may not get the big commission first time...
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Once upon a time sales people were admonished to "close the deal". I have always felt that was a bad approach because it objectifies the client. I believe instead that relationship building is the best approach to any sales and marketing endeavor. You may not get the big commission first time out, but you will create a portfolio of loyal clients that will come back for your services many times. Cost of acquisition for new clients is always high, and in the long run building relationships is not only more ethical, but more cost effective.
Getting Google to "recognize" your business is not exactly the best way to describe what the problem is. There are several different ways that Google will show your business: organic search results, Google My Business (maps), pay-per-click search and display ads, and third party listings like...
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Getting Google to "recognize" your business is not exactly the best way to describe what the problem is. There are several different ways that Google will show your business: organic search results, Google My Business (maps), pay-per-click search and display ads, and third party listings like Yelp. The best answer is to do all of these things as even very local searches produce a very large number of results and it is very unlikely that your business will show up unless many different things are done correctly. You need to start with good SEO (search engine optimization) practices, and then get your site listed in Google My Business. And, in all fairness, if you site is not getting traffic, it will not gain relevancy with search engines. The best way to get your business in front of potential customers is to use a combination of search and display ads that are targeted geographically. It is by no means a simple thing to do, and you should hire an experienced marketing person or agency (like myself) to accomplish this.
I remember a really smart marketing guy years ago that said "fire your worst 10% of customers once a year". The idea is that they cause you more trouble than they are worth, and they will go to your competitors and cause them trouble. Don't let people work you on price. If you are offering good...
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I remember a really smart marketing guy years ago that said "fire your worst 10% of customers once a year". The idea is that they cause you more trouble than they are worth, and they will go to your competitors and cause them trouble. Don't let people work you on price. If you are offering good value for your service, stick to it. You know the difference. If you don't get that customer, they will go to your competitor and make them crazy. Either way, you benefit.
I did direct mail and catalogs between 1986 and 1996. After that I stopped because it no longer made sense to pay so much for mailing and printing with a limited reach. Don't bother with a print catalog. Start with Etsy, and pur up a online store next.
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I did direct mail and catalogs between 1986 and 1996. After that I stopped because it no longer made sense to pay so much for mailing and printing with a limited reach. Don't bother with a print catalog. Start with Etsy, and pur up a online store next.
Hi. First page local organic rank is very difficult to do, and depends on so many factors. Your best chance is with Google My Business (formerly Google Maps listings) where near your location you will show on map results.
Other types of organic search results are text and image and video, all...
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Hi. First page local organic rank is very difficult to do, and depends on so many factors. Your best chance is with Google My Business (formerly Google Maps listings) where near your location you will show on map results.
Other types of organic search results are text and image and video, all of which are not as geographically oriented as maps. Websites with history, lots of traffic, and back links will almost always dominate organic search results.
Of course good SEO practices like well written meta tags and relevant, key word rich copy are important, but those take time to have effect.
The best answer is to advertise with AdWords and/or plan on a long term strategy which might include social media, blogs, and similar pages linked to your website to build your page rank.
I should point out that recent updates to search algorithms make traditional SEO tricks like link farms and link exchanges all but useless. Google wants you to spend money for that first page, and they make every effort to disable any technique that gets you first page results without doing so.
Hi. People are pretty used to the .com in urls, so I would recommend removing that spelling and replacing it with GetLessStress.com. You could also add getlessstressdotcom to your meta description or at the end of your meta title in the short term for those who are still looking for that...
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Hi. People are pretty used to the .com in urls, so I would recommend removing that spelling and replacing it with GetLessStress.com. You could also add getlessstressdotcom to your meta description or at the end of your meta title in the short term for those who are still looking for that spelling.
Once you have done that, you can request Google to update your site with Google Webmaster Tools and ask to "Fetch as Google" to update what terms Google associates with your site.
Also, out of curiosity, I put your site into Google's Speed test and your site comes up as poor. (13 second load time and estimated 31% of visitor loss) This is important because ranking in Google is affected by load speed and what is called "bounces" where people return to search without viewing your site. This could be improved by sizing and optimizing the images on your site.
Here is a good online image optimizer, and another speed test to show which images are large and slowing your load time. It should be noted that the Google speed test is an emulated 3G connection, where the Pingdom test is speed to their server. Be sure to use the closest server to your location for testing.
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