If you sell business to business, from where do you get the majority of leads? Word of mouth? Paid advertising? Is there any social platform that really delivers? If so, is it paid marketing or organic posting that works best?
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Hi
Elizabeth, The best leads I receive are from my BNI group, a local chapter of Business Networking International. I looked up your area and found a member of a local chapter. It's called BNI Referral Net. Contact member Skip Alford of the Greater Palm Harbor Chamber of Commerce. Ask him to take you as a guest. No cost or obligation. I have written about 30%-40% of my business this year from our group here in Ohio, The BNI Cedar Point Chapter. Every week you have 60 seconds to give your commercial (elevator talk) so that the other member (they become like your sales force) can refer their customers to a trusted partner. There's planned time before the meeting for networking too. It's been the best networking organization I have belonged to! In addition, try to be active in the C of C and go to as many functions as possible. Don't be a wallflower! Find the first person you don't know and walk up to them and introduce yourself, briefly tell them what you do and ask them to tell you about their business! That makes things happen! Best of luck and good business.