Great question!!  Couldn't resist so here is my reply Von.  I was asking myself this same question a few months ago and it took a while before I met Charles Berman and David Elliott, both wise gentlemen.  I took two excelent pieces of advice from Chuck and David and wish to share them with you.

I believe that if you devote some time to reflect on the above two simple rules, your business will be on the path to forward and upward.  Good Luck!!