About Us

BIOGRAPHY
Both the photography and video divisions are helmed by Producer | Cameraman | Photographer David Lena who toured the globe working on several studio feature films, 4 seasons of network episodic TV and over 200 commercials and music videos. He then opened DAVID LENA PHOTOGRAPHY and has been commissioned by a growing number of the world’s leading design firms and is committed to servicing his clients internationally. ICONIC VISION, the video division, opened in 2010 to capture the grand opening of Santa Monica Place for the developer Macerich. David’s wide range of experience in motion picture and photography production allows him to excel in the studio and on distant location with creativity, resourcefulness and a collaborative spirit. DAVID LENA PHOTOGRAPHY and ICONIC VISION are based in Los Angeles with offices in Boston, Phoenix and Miami.

PHOTOGRAPHER CLIENTELE
KMD Architects, RTKL, Bohlin Cywinski Jackson, Leo A Daly, National Peace Corpse Association, DLR Group, FENDI CASA, L'ESPERANCE DESIGN, UCSD, SmithGroup, Macerich, Jonathan Levi Architects, Abramson Teiger Architects, OptiSolar, SWINERTON BUILDERS, WATG, Studio William Hefner, Erlich Architects, HDR, Permacity, C.W. DRIVER, DMJM ROTTET, Marmol Radziner + Associates, Oxford Energy, Hinerfeld-Ward, HMC, Aleks Istanbullu Architects, Beverly Hills Ducati, STANTEC, NBBJ, Katherine Spitz Associates, Interiors by Steven G, TOTO, Finton Construction, ROSSETTI, HOF Architecture, TruStile Doors, AIA|Los Angeles, IPW, GRUEN, (M)Arch., Gotama Building Engineers, UCLA, Kaiser Permanente, History Channel, City of Burbank, GETTYS, California Fertility Partners, Sandow Media, AECOM Design, IIDA

PUBLICATIONS
Interior Design, LUXE, WORLDVIEW, Luxury Life & Style's Westside, Healthcare Design, FORM, BIZBASH, Trends, Southwest Contractor, Environmental Design + Construction, Robb Report Luxury Home, Hotel Design, reveal, arkitektur, ARHITECTURA, Boston Globe

Products & Services
We cover a full range of media applications based on the needs of our clients. Examples are commercial production which include live action like m...
Recommendations Given (2)
"As an architectural photographer myself, I have had the pleasure of working with Andrew Petrich...." Read more "As an architectural photographer myself, I have had the pleasure of working with Andrew Petrich. I find him a gentleman that is wise in how he handles his clients as do I. I've offered his name up to my clients who have responded with many positive remarks."
"Nathan has a great disposition and knows how to take care of his primary clients that are members..." Read more "Nathan has a great disposition and knows how to take care of his primary clients that are members of the ASMP."
Recent Activity

David from DAVID LENA PHOTOGRAPHY Answered this on January 22, 2020
In a freelance economy, like photography, sometimes resourcing some of those with which you’ve worked in the past can be a great way to move ahead with renewed vision. It’s also good to find someone with a good sense of humor, and most importantly, someone who is loyal. (more) In a freelance economy, like photography, sometimes resourcing some of those with which you’ve worked in the past can be a great way to move ahead with renewed vision. It’s also good to find someone with a good sense of humor, and most importantly, someone who is loyal.

David from DAVID LENA PHOTOGRAPHY Answered this on November 14, 2018
Generally no, but I may start this winter season if I can get a good shot.  It promises to be a real white Christmas in the southwest. (more) Generally no, but I may start this winter season if I can get a good shot.  It promises to be a real white Christmas in the southwest.

David from DAVID LENA PHOTOGRAPHY Answered this on September 06, 2018
The subject matter is just that, subjective.  The composition can include or exclude aspects of the image that either make it more or less interesting or provocative. (more) The subject matter is just that, subjective.  The composition can include or exclude aspects of the image that either make it more or less interesting or provocative.

David from DAVID LENA PHOTOGRAPHY Answered this on April 12, 2018
Meeting the right people at social events that are not only good for Networking, but truly have a reputation for creating opportunities. (more) Meeting the right people at social events that are not only good for Networking, but truly have a reputation for creating opportunities.

David from DAVID LENA PHOTOGRAPHY Answered this on November 22, 2017
Out of tow (more) Out of tow