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Make the advertising personal. Most of these travelers like the small “mom/pop” type stores. Share the story of why you opened the business. Set up displays that are attractive to the eye and put nice pictures of the displays in your ads. Just really present a friendly face and a welcoming...
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Make the advertising personal. Most of these travelers like the small “mom/pop” type stores. Share the story of why you opened the business. Set up displays that are attractive to the eye and put nice pictures of the displays in your ads. Just really present a friendly face and a welcoming attitude. They are traveling to get away from stress and to see the sites. If you focus your energy and advertising on being a local store that welcomes everyone Ike they are family and friends you will see the traffic you want. I have seen this work for a couple of our local boutiques. They actually do not do a lot of advertising but their store is set up with really lovely displays that coordinate clothing, bags and even home decorations. Any where you look in the store you see a cross section of lovely displays that make you want to buy the whole outfit. And they are pricey. It is the atmosphere that brings them in. And the displays make for great ad pictures. hopefully this helps and good luck.
